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Factory

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.

Film advertisement created by Ogilvy, Canada for Post Shreddies, within the category: Food.

Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
TV Director: Michael Downing
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loader's picture

excellent

loader
Activity Score 1146
Copywriter at Pristop
A.G. Pennypacker's picture

This is genius. A great solution based on the brief.

(two minutes later upon further review...) Of the three spots I don't have any problem with this one. *SPOILER ALERT: But I don't care for the execution of the other two. They were long and boring, and for me the idea lost steam really quickly. In this one the joke is quick, simple, and funny. It's nothing like the other two where they beat you over the head with the joke for two VERY long minutes.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
bknowlden's picture

This is really smart solution to get a lot of people to talk about a very average product. Kudos to all involved.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

fauxjebus's picture

A big idea for a boring product.

Phenomenal solution.

fauxjebus
Activity Score 500
Art Director at WAX
ssguixi's picture

oh..piper.

excellent

ssguixi
Activity Score 213
Art Director at Y&R
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