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Agency Network: 
Published/Aired: 
February 2015

Description

Film advertisement created by Cramer-Krasselt, United States for Porsche, within the category: Automotive.

Advertising Agency: Cramer-Krasselt, Chicago, USA
Chief Creative Officer: Marshall Ross
Art Director: John McKenzie
Account Director: Chris Hanley
Group Account Director: Kelly Croswell
Agency Producer: Robyn Boardman
Editorial Facility: Rooster
Editor: Paul Proulx
Production Company: Erste Liebe
Director: Tamir Moscovici
Executive Producer: Carlo Trulli
DP: Anthony Arendt
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kleenex's picture

not special.

kleenex
Activity Score 58721
Web Designer/Developer
dotunbello's picture

Not special at all

dotunbello
Activity Score 150
Copywriter |

"make good art"

bobafett's picture

Nurburgring insigth, not for everyone

bobafett
Activity Score 2322
Chief Creative Officer
Arkadiusz's picture

The car is not for everyone too ;)

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

amains's picture

Viewing this ad I was thinking about attitudes, beliefs and values, just like in the chapters and quiz scenarios for this week. When I think of a Porsche I think really expensive car, that high class and wealthy people own. No I don't drive this kind of car nor do my family members however, I do have my own attitudes and beliefs about Porsches. In this add however the views are kind of altered. It looks as if the high class, wealthy people in this add are giving a disgusted look at this car because of the "graffiti" it leaves behind, this is definitely an opposite reaction to what would normally happen. It almost gives the viewer a change of audience that Porsche's don't want the wealthy to be their owners but instead some wild out of the box, fun person to drive the car. I like that they are switching their direction on who to appeal to audience wise.

amains
Activity Score 18
znrpl's picture

The balanced level of arrogance which a brand like that can use when it's presenting a supercar. I like the Nürburgring allusion of the graphic part.

znrpl
Activity Score 132
Other
Arkadiusz's picture

I have ambivalent feelings. That rude, and even a bit hooligan style is risky - not really convinced me. But I must also admit that I smiled a little watching this ad.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

halaby87's picture

Could be better

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

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