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Birthday Roar

Agency Network: 
Published/Aired: 
October 2013

Description

Porsche 911 has been known for its distinctive car body design and perfect engine, but the 911 has more to offer than power alone. It owns one of the most exciting engine sounds in the history of sports cars. To celebrate the 50th anniversary, we created an interactive online film as a tribute to the legendary sports car. The 7 notes in the music represent the evolution of the 7 generations of 911.

The Gaming experience: http://50years-911-en.porsche-events.cn
Demo Video: http://youtu.be/lrb4TB8YeiA

Film advertisement created by Fred & Farid, China for Porsche, within the category: Automotive.

Advertising Agency: Fred & Farid, Shanghai, China
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Highest Rated

seandscollins1993's picture

This commercial for Porsche’s 50th anniversary show off the traits of the high-powered sports car but also ads in other more artistic features. Throughout the ad, the sound of each Porsche is connected to a musical beat, do-re-me-fa-so. This shows the audience that the sound of the engine is more like a singer rather than a car. Many people associate such musical bets with tenors, which are the highest quality singers. I believe they are trying to make this connection between the quality of the car and this music.
The action shots of the cars throughout the ad show the immense power, handling and straight-line speed that all of the Porsche models have had. I believe they are concentrating on the quality aspect of the vehicle’s, as the brand is very expensive.
The motions that are carried out by the cars create an element of excitement that intends to attract people who are adventurous yet want a good quality of vehicle that is practical.

seandscollins1993
Activity Score 31

Sean Collins

morse's picture

It's unbelievable that the engines make these sounds.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

linneagudmundson's picture

I was bored and then dissapointed. at the end when the camera turns from front to above it looked as if the perspective would change, like if one would realise they were actually tiny porsches inside a miniature spaceship leaving a toyroom and flying away in space with all the tunes from the years linked together. or smthing. like, do something, not just drive around.

linneagudmundson
Activity Score 279
Copywriter |

Forgive the spelling, am swedish..

kleenex's picture

great concept.

kleenex
Activity Score 58797
Web Designer/Developer
Mongoose's picture

A journey through time - a history well told, by the legends.
Awesome, just awesome!!!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

Saand's picture

"SO" for SOL?... Is that a typo?
I thought in China they produced Copywriters also!

Saand
Activity Score 150
Copywriter
linneagudmundson's picture

Do yu mean the SO that reads 50? Or the SO in do, re, mi, fa, so, la, ti, do? Or where?

linneagudmundson
Activity Score 279
Copywriter |

Forgive the spelling, am swedish..

state13's picture

Not cool. Transformers for teens.

state13
Activity Score 14
Yogo to most Georgios to others's picture

The idea is a great one, but the implementation makes your expectations plummet as the seconds go by...

Yogo to most Ge...
Activity Score 108
Planner at Ogilvy & Mather
seandscollins1993's picture

This commercial for Porsche’s 50th anniversary show off the traits of the high-powered sports car but also ads in other more artistic features. Throughout the ad, the sound of each Porsche is connected to a musical beat, do-re-me-fa-so. This shows the audience that the sound of the engine is more like a singer rather than a car. Many people associate such musical bets with tenors, which are the highest quality singers. I believe they are trying to make this connection between the quality of the car and this music.
The action shots of the cars throughout the ad show the immense power, handling and straight-line speed that all of the Porsche models have had. I believe they are concentrating on the quality aspect of the vehicle’s, as the brand is very expensive.
The motions that are carried out by the cars create an element of excitement that intends to attract people who are adventurous yet want a good quality of vehicle that is practical.

seandscollins1993
Activity Score 31

Sean Collins

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