Still I Rise

February 2020


Six-Time Formula 1 World Champion, Lewis Hamilton launches eyewear designs from his new Police collection, in a campaign shot by photographer Rankin. The images captured take inspiration from Hamilton’s motto, ‘Still I Rise’, and the campaign was shot through the lens of “The Prince of the World”, embodying Hamilton’s fighter spirit and his determination to keep reaching new heights. The campaign, which will be aired globally in early March, will be premiered in Italy on 17 February, in the lead up to MIDO, the largest international eyewear show.

Director: Rankin
Executive Producer: Hannah Bellil
Creative: Julia Salotti
Producer: Jordan Rossi
Production Assistant: Louise Flood
Production Designer: Marco Turcich
Wardrobe Stylist: Alicia
Wardrobe Assistant: Brutny Saint Hilaire
Groomer: Yuko Fredrikss
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