Agency Network: 
March 2017


Team One is breaking its first creative for Slingshot during March Madness. The brash strategy is aimed at reaching Slingshot’s target audience of “Broken-DNA Thrill-seekers,” who index high for adrenaline and attention. As that name implies, this is a segment that loves to take risks and sees themselves as “self-made” and “the life of the party.” These consumers tend to be middle-age males with discretionary income ($100k+) and aligns well with March Madness demographics.

Film advertisement created by Team One, United States for Polaris Slingshot, within the category: Automotive.

Advertising Agency: Team One, Los Angeles, USA
Chief Creative Officer: Chris Graves
Group Creative Director: Craig Crawford
Copywriter: Scott Ivener
Art Director: Patrick Dougherty
Producer: Reilly Park
Management Director, Client Services: Steve Bava
Account Director: Landon Nguyen
Account Executive: Taylor Toomey
Management Director, Strategy: Jen Grant
Junior Planner: Robert Watchmaker
Director of Business Affairs: David Peake
Senior Project Manager: Karen Thomas
Editor: Bryan Cook
Colorist: Adolfo Martinelli
Flame Artist: James Bohn
Sound Engineer: Bob Gremore
Production Company: Sibling Rivalry
Director: Joe Wright
Executive Producers: Maggie Meade, Shelby Ross
Head of Production: Joanna Fillie
Producer: Amanda Clark Altham
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kleenex's picture

crazy looking for sure.

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