Ketchup or Mustard

Agency Network: 
July 2013


Pogos are either eaten with Ketchup or Mustard, and everyone in Canada is either a mustard lover or a ketchup lover. But never both. The spot, which feels like a foreign animated film tells the doomed love story of a mustard loving Pogo, who catches his girlfriend having a secret affair with ketchup.

Film advertisement created by Blammo, Canada for Pogo, within the category: Food.

Advertising Agency: Blammo, Toronto, Canada
Directors: Graham Roumieu / Common Good
Illustration: Graham Roumieu
Animation: Common Good
Creative Director: Michael Murray
Creatives: Vinay Patmar, Oliver Brooks, Dejan Durjic
Managing Director: Christine McNab
Account Supervisor: Amy De Merlis
Producer: Gord Cathmoir
Sound: Keen Music
Music: Keen
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morse's picture

Illustration style is not that good, but the idea is good. Campaignable.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture

the "twist" or payoff at the end was very weak

Activity Score 3984
kleenex's picture

They have a concept, but the ad for me was not that great,.

Activity Score 58777
Web Designer/Developer
adri10288's picture

Awesome campaign-able concept, and I love the french cinema thing. But man that payoff could've been way better in execution. Also the illustrative style is kinda cheap.

Activity Score 337
Copywriter at Zebra Studios
monoliz's picture

yeah, needs improvement in many aspects.

Activity Score 1304
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