We are all players
Description
Film advertisement created by Saatchi & Saatchi, Argentina for PlayStation, within the category: Gaming.
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Joaquín Espagnol, Ariel Serkin
Art Directors: Matías Lafalla, Ammiel Fazzari
Copywriters: Ramiro Gamallo, Matias Eusebi
Agency Producers: Adrian Aspani, Ezequiel Ortiz
Account Team: Carolina Paparo, Ana Bogni, Reinier Suarez
Planner: Jessica Wildman
Chief Executive Officer: Pablo del Campo
President Latin America: Cynthia McFarlane
Production Company: Garlic
Director: Marcelo Burgos
Executive Producers: Alvaro Gorospe, Irene Nuñez Palma
Postproduction Company: Serena
Sound Designer: Sonomedia
Music: Swing Musica
Advertiser's Supervisors: Mark Stanley, Rossanna Schach
Really nice idea.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
la verdad, muy malo. Nada que ver con el nivel de cosas que ha hecho esta agencia.
Great! I think "We are really all Players" since we were sperm :)
my marketing blog (Thai Language): http://jexep.net
Interesting, but it never reaches the "life is short play more", or the "double life" level of PS campaigns.
Lovely idea ;D it's nice that the meaning of this ad is bigger than the product - but still is oh-so relevant. Though I do think the execution is a bit weird, the caveman was not really needed I think.
Yeah. This spot could have easily been done with the a VO. But adding the caveman makes it memorable.
Good stuff. Beginning was a bit slow.
I don't like the acting but the concept is great! And it fits perfectly the branding strategy. Well done!
impossible to compare it with double life of course. so it is about relativity...
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
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