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We are all players

Agency Network: 
Published/Aired: 
October 2011

Description

Film advertisement created by Saatchi & Saatchi, Argentina for PlayStation, within the category: Gaming.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Joaquín Espagnol, Ariel Serkin
Art Directors: Matías Lafalla, Ammiel Fazzari
Copywriters: Ramiro Gamallo, Matias Eusebi
Agency Producers: Adrian Aspani, Ezequiel Ortiz
Account Team: Carolina Paparo, Ana Bogni, Reinier Suarez
Planner: Jessica Wildman
Chief Executive Officer: Pablo del Campo
President Latin America: Cynthia McFarlane
Production Company: Garlic
Director: Marcelo Burgos
Executive Producers: Alvaro Gorospe, Irene Nuñez Palma
Postproduction Company: Serena
Sound Designer: Sonomedia
Music: Swing Musica
Advertiser's Supervisors: Mark Stanley, Rossanna Schach
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morse's picture

Really nice idea.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture

la verdad, muy malo. Nada que ver con el nivel de cosas que ha hecho esta agencia.

pierrelastname
Activity Score 2869
Copywriter
youngilvy's picture

deep

youngilvy
Activity Score 142
Creative Director
Jexep's picture

Great! I think "We are really all Players" since we were sperm :)

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

anoldasgupta's picture

gr8

anoldasgupta
Activity Score 85
Graphic Designer at COMUNICS marketing services pvt. ltd.
Temple's picture

Interesting, but it never reaches the "life is short play more", or the "double life" level of PS campaigns.

Temple
Activity Score 11341
Creative Director
thedesignaddict's picture

Agree. "Double Life" set the bar.

thedesignaddict
Activity Score 5403
Art Director at Freelance
jackmancer2017's picture

Lovely idea ;D it's nice that the meaning of this ad is bigger than the product - but still is oh-so relevant. Though I do think the execution is a bit weird, the caveman was not really needed I think.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
That One Guy's picture

Yeah. This spot could have easily been done with the a VO. But adding the caveman makes it memorable.

That One Guy
Activity Score 266
University of Houston
ybaris's picture

Relly nice; but film could be better.

ybaris
Activity Score 25
Copywriter at İstanbul
andylefty's picture

Good stuff. Beginning was a bit slow.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
oanabarbu10's picture

I don't like the acting but the concept is great! And it fits perfectly the branding strategy. Well done!

oanabarbu10
Activity Score 105
West University of Timisoara
Hadrons's picture

impossible to compare it with double life of course. so it is about relativity...

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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