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Agency Network: 
Published/Aired: 
October 2013

Description

Film advertisement created by Bartle Bogle Hegarty, United States for PlayStation, within the category: Gaming.

Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Interactive Creative Director: Tim Nolan
Creative Directors / Creatives: Gerard Caputo, Chris Maiorino
Lead Senior Producer: Jennifer Moore Bell
Senior Producer: Kate Morrison
Head of Integrated Production: Justin Booth-Clibborn
Head of Account Management: Armando Turco
Account Director: Melissa Hill
Account Executive: Jon Moll
Senior Broadcast Business Manager: Sean McGee
Copywriter: Ian Hart
Art Director: Dave Brown
Visual Designer: Rahim Masunu
UX Designer: Kelly Bignell
Lead Producer: Martin Mlekicki
Digital Producer: Victoria Fishel
Production Company: MJZ
Director: Matthijs Van Heijningen
Director of Photography: Joost Van Gelder
President: David Zander
Executive Producer: Scott Howard
Producer: Donald Taylor
Production Designer: Robin Brown
US Wardrobe Construction: Legacy Effects
Additional Photography: Martin Matiasek
Local Production Company: Bohemia
Local Production Co. Producer: Sherry Baumgart
Production Partner: HAUS
Creative Director: Rasmus Blaesbjerg
Technology Lead: Dino Petrone
Senior Producer: Claudine Nichols
Digital Producer: Tracey McAvoy
Editorial: Union Edit
Executive Producer: Caryn Maclean
Senior Producer: Sara Mills
Editor: Jono Griffith
Assistant Editor: Megan Swados
VFX & Finishing: The Mill
Exec Producer: Sean Costelloe
Senior Producers: Charlotte Arnold, Will Mok
Assistant Producer: Juan Handal
Colour Producer: Heath Raymond
Shoot Supervisor: Gavin Wellsman, Joji Tsuruga
Colourist: Fergus McCall
2D Lead Artist: Gavin Wellsman
3D Lead Artist: Joji Tsuruga
2D Compositing Artists: John Mangia, Leonardo Costa, Jeff Robins, Emily Bloom
Additional 2D: Leon Woods, Alex Dreiblatt, Jeff Butler
3D Animation Lead: Jeffrey Lee
3D Lighting Lead: Olivier Mitonneau
3D FX: Nicolas Couret-Chailloux
3D MASSIVE: Wyatt Savarese, Hassan Taimur
3D Artists: Corey Langelotti, Elizabeth Mitchell, Yoann Gouraud, Quentin Sauvinet, Lauren Shields
Matte Painting: Kristin Johnson
Design: Tetsuro Mise
LIDAR services provided by Scanable: Travis Reinke
Rotoscoping + Tracking provided by: Trace VFX
Additional Tracking by: Bogdan Mihajlovic
Music: Lou Reed
Additional Music Arrangement: Human
Sound Design: Human
Mix: Sound Lounge
Mixer: Tom Jucarone
Log in to post comments
CommandZ's picture

I've got to say I like the work coming from BBH on the PlayStation account since it left Deutsch.
The Lou Reed track is an inspired choice given that, as I understand it, it's about addiction, and we all know how addictive really good video games are. Nice job guys.

CommandZ
Activity Score 2511
Creative Director
CACAHD's picture

congrats!

CACAHD
Activity Score 2188
Art Director
alausa's picture

Nice.

alausa
Activity Score 1420
Creative Director at Noah's Ark
kleenex's picture

good lord that is a long credit list.;

kleenex
Activity Score 58667
Web Designer/Developer
abake's picture

The song really makes the ad.

abake
Activity Score 1262
RMG Connect Colombia
Mongoose's picture

The longest credit list I have seen for a spot!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

sampav's picture

wow.

sampav
Activity Score 41
mfields's picture

very nice work.

mfields
Activity Score 11
Copywriter
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