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Marvel’s Spider-Man — Be Greater

Agency Network: 
Published/Aired: 
September 2018

Description

Self-doubt. Fear. Insecurity. These are the struggles of Peter Parker—the obstacles we must all overcome. And when we can see someone no different than ourselves meet them head on to become a hero, we all triumph.This story is about falling to your darkest place and coming back. Spider-Man has always been bright bold colors, swinging through sun-drenched midtown, but to highlight that world, we contrast it against the darkness he faces in this whole new story—the villains, the mayhem, the inner doubt that Peter has—can he do this?

To express this fall and rising back up stronger, we see and feel the fall, not just physically, but emotionally as well. The spot starts with an electric fall sequence, as Spider-Man plummets from a building and faces the specter of previous battles against villains from the game.

Peter is pushed to his absolute limits, his mind and body nearly broken, his will hanging together by the thinnest of threads. This is his most important moment, the one in which, when things seem darkest, he must dig deeper, be bolder, and be greater.

Six simple words from Peter Parker’s Aunt May change everything: “Peter, it’s time to get up.” Those words turn darkness back to light, blackness to vibrant color, a spinning plummet toward the abyss into a powerful vault skyward to face his demons and a rogue’s gallery of villains.

Film advertisement created by AKQA, United States for PlayStation, within the category: Gaming.

Advertising Agency: AKQA, USA
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