Project Playbook

Agency Network: 
February 2019


Budding US performers and artists can today enter a new online talent competition to win $100,000. The Playbook Hub is being launched to tap into the creative economy by enabling 10,000 creatives from more than 100 countries to manage their businesses better – and could help send them on the road to stardom.

Wannabe musicians, artists, photographers, actors and all creatives from all corners of the globe can submit a 60 second showcase of their skills at: This will drive entrants getting booked via their profile between 13 February and 17 March 2019 and by gaining votes from friends, fans and the public, in order to stand a chance to win $100,000. The winner will be announced on 3 April.

The Playbook Hub launch is timely, as there are careers that exist today that were unknown less than a decade ago. The US Bureau of Economic Analysis details that creative skills account for 4.2 percent of the country’s GDP – a staggering $704 billion. In addition, according to Bankrate, 37 percent of Americans have a ‘side hustle’, that earns them an additional $8,200 on average, per annum.

Film advertisement created by Retroviral, South Africa for Playbook Hub, within the category: Professional Services.

Advertising Agency: Retroviral, Johannesburg, South Africa
Executive Creative Director: Mike Sharman
Creative Director / Copywriter: Kathryn McConnachie
Production Company / Post-Production: Encounter Studios
Director / DoP: Hadi Azer
Producer and Production Manager: Rami Azer
Log in to post comments
kleenex's picture

not bad for the brand.

Activity Score 57557
Web Designer/Developer
Featured Content

Latest Collections