Plátano de Canarias has launched a new campaign that seeks to promote healthier life habits, starting with a quality diet. The ad represents this change of lifestyle through a powerful visual metaphor: a man who literally takes off from the couch, setting off to a healthier and more flavorful life, reaching out to healthy products that have always been at his reach, such as Plátano de Canarias (Canarian Banana). The campaign, named “The take-off” will air on television and online platforms such as Facebook, Twitter and YouTube.
Film advertisement created by El Ruso de Rocky, Spain for Plátano de Canarias, within the category: Food.
Executive Creative Directors: Ángel Torres, Lucas Paulino
Creative Team: Nuria Gutiérrez, Álvaro Flórez
Head of Art: Miguel Novillo
Art Director: Estelle Gehin
Agency Production Team: Hector Palacio, Diego Basualdo
Agency Account Team: Estefanía Gimeno, Marta de Castro
Production House: Grayskull
Director: Ian Pons Jewell
Executive Producers: Jesus Álamo, Daniel Monedero
Producer: Natalia Vargas
DOP: Ben Fordesman
Post-production: Time Based Arts / London
Music / Sound Design: Tim Harrison