Mothers often struggle with babies who only fall asleep in their arms, resulting in extreme fatigue and stress. Plasmon’s solution is triggered by a scientific insight: the sound of a mother’s heart has an instant soothing effect and helps the baby fall naturally asleep.
Film advertisement created by Alkemy, Italy for Plasmon, within the category: Food.
Creative Directors: Federico Ghiso, Giorgio Cignoni
Creative Supervisors: Jan Mattassi, Marco Tironi
Art Director: Gaia Barison
Copywriter: Carmen Balestrieri
Designer: Mattia Rinaudo
Content Specialist: Valentina Sciuto
Account Director: Federica Busino
Account Managers:Valentina Boldrini, Arianna Cazzaniga
Social Media Account Manager: Francesca McCloskey
Production Company: Miyagi