Lift things up

Agency Network: 
January 2011


Film advertisement created by Mullen, United States for Planet Fitness, within the category: Health.

Advertising Agency: Mullen, Boston, MA, USA
Chief Creative Officer: Mark Wenneker
Creative Director / Copywriter: Brian Tierney
Creative Director: Stephen Mietelski
Art Director: Chris Toland
Director of Integrated Production: Liza Near
Exec Producer: Zeke Bowman
Producer: Mary Donington
SVP Brand Evangelist: Stephen Larkin
Account Executive: Jordan Searles
Director: Dave Laden
Prod Co: Hungry Man
EP: Kevin Byrne / Hungry Man
Producer: Tom Lowe / Hungry Man
Editor: Lawrence Young / Bikini Edit
Graphics / VFX: Brickyard
Audio / Sound Design: Mike Secher / Soundtrack
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sirvan's picture

Decent casting.

Although, why are so many audio mnemonics these days that are direct ripoffs of Coke Zero?

Activity Score 29754


"I love some things, and don't love some other things."

picopalqlea's picture

very funny, i like the insight.

Activity Score 973
kleenex's picture


Activity Score 57557
Web Designer/Developer
AmOgodzzz's picture

This commercial is on all the time. It's very funny and a great way to introduce a new chain of gyms that are supposed to be hip and quirky but different from Crunch.

Activity Score 822
Copywriter at School of Visual Arts
Billoughsby's picture

If he'd broken something on the tour through, instead of repeating the same line so many times, I'd feel it more.

Activity Score 5140
Art Director |

That's it.

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