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Agency Network: 
Published/Aired: 
October 2010

Description

Film advertisement created by Mullen, United States for Planet Fitness, within the category: Recreation, Leisure.

Advertising Agency: Mullen, Boston, MA, USA
Executive Creative Director: Mark Wenneker
Creative Director / Copywriter: Brian Tierney
Creative Director: Stephen Mietelski
Art Director: Chris Tolland
Director of Integrated Production: Liza Near
Exec Producer: Zeke Bowman
Producer: Mary Donington
SVP Brand Evangelist: Stephen Larkin
Account Executive: Jordan Searles
Director: Dave Laden
Prod Co: Hungry Man
EP / Hungry Man: Kevin Byrne
Producer / Hungry Man: Tom Lowe
Editor: Lawrence Young/Bikini Edit
Graphics / VFX: Brickyard
Audio / Sound Design: Mike Secher/Soundtrack
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Highest Rated

sloppy4's picture

smells of old spice

sloppy4
Activity Score 1492
dadada's picture

i didn't get the idea but it make me smile.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

vasskliss's picture

Not getting it.

vasskliss
Activity Score 36
Guest's picture

i am guessing the idea is, most gyms are planets filled with grunting steroid freakish muscle heads. and then there is planet fitness.
p.s. made me smile too

Guest
gon_enelcamino's picture

The guy is funny, the ad is not

gon_enelcamino
Activity Score 838
Underground
HappyHour's picture

Planet Fitness's platform is that they are a judgement-free gym where you can exercise at your own pace and not worry about being intimidated by others... sooo... i suppose that's the message that they were trying to get across here. i don't think they succeeded, even though i was laughing the whole time.

HappyHour
Activity Score 2381
sirvan's picture

…which is a total LIFT from Crunch Fitness, which won a ton of awards in the mid-late-90's.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

sloppy4's picture

smells of old spice

sloppy4
Activity Score 1492
Guest's picture

Brilliant :-| Way to reinforce Planet Shitness' idiotic stereotyping of bodybuilders ...

Guest
vanMeter's picture

Funny, just funny

vanMeter
Activity Score 80
Creative Director at Naples, Florida. Houston, Texas. Chicago, Illinois. San Juan, Puerto Rico.
Cheerriiee's picture

yeap. Fun-ny!

Cheerriiee
Activity Score 952
Graphic Designer
krautland's picture

that's funny but the guy isn't intimidating, he's goofy. the message isn't clear.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Guest's picture

the muscle guy made me smile . the girl look very good. but the ad..?

Guest
Guest's picture

Anyone who has anything to do with any form of bodybuilding and has a membership to a planet fitness has to be a complete fool to give them your money and support, this message is meant for any and all companies and individuals who are passionate about bodybuilding or make a living from the sport. Jerry Montanari Gold's Gym New Haven CT .

Guest
Guest's picture

This ad is hilarious. Planet Fitness works the angle of being an "Average Joe's" type of gym, and this ad portrays it perfectly. Obviously Bang Pow guy is not welcome, which is why she stares at him, and doesn't answer his question. The guy is not supposed to be intimidating. The commercial is basically a satire, not satirizing planet fitness, rather other gyms. A+

PS - Anyone who takes offense, stop taking yourself so seriously

Guest
Guest's picture

Average Joe's suck anyway have the passion to be individual, unique and different if everyone was the same this would be one boring world have some balls be different the bang pow guy is the one that makes your video funny because he is unique and different here is an idea use an average Joe for ur next commercial and see how that blows over bet that commercial will suck you freaking people try to cater to average Joe's because you know that is like 70 % of the USA just a way for you to take money from people without giving anything back because you guys know that the average Joe's will still pay there gym dues every month and only go maybe 2 weeks out of the year less wear and tear on equipment locker rooms and you get to put a lot of money in your pockets never put back into business or give anything back

Guest
HappyHour's picture

spoken like a true meat head

HappyHour
Activity Score 2381
Guest's picture

THIS IS SO FUNNY !!!

Guest
Guest's picture

Jerome "Hollywood" Ferguson is his name, and he is one funny ass mofo!! Great guy, great job! Funny add! It's meant to be silly people, chill out and just laugh!!! JEEEZ!

Guest
Guest's picture

The product Planet Fitness is horrible, they should save the money from commercials and invest in their gyms

Guest
Guest's picture

Jerome your awesome, funny as hell but planet shitness sucks no love for anyone trying to get fit they just take peoples money and give nothing in return damn thieves they should be ashamed of themselves, awesome commercial Jerome lmao.

Guest
Guest's picture

Great commercial Jerome funny as hell but terrible company bad gym they dont have any love for the people trying to get fit they just take peoples money and give nothing in return crooks

Guest
Guest's picture

EPIC!!!

Guest
Guest's picture

Jerome is great, but the Planet Fitness chain blows chunks. They discourage not just bodybuilding, but anyone who trains moderately hard. What's the point then?

Guest
Guest's picture

it will win at cannes!!! fantastic!!! congratulations! i love it!!

Guest
Guest's picture

i agree... i have seen it 10 times... and i'm still laughing!!! paaah!

Guest
Guest's picture

hahahahah
I can't stop watching this.
Peeen!!!

I think I will watch it everyday!

Congratulations

Guest
Guest's picture

JEROME IS AWESOME

Guest
Guest's picture

Jerome is awesome. A nice guy trapped in a monster's body!

Guest
Free_Radical's picture

Hilarious

Free_Radical
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