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Evolution

Agency Network: 
Published/Aired: 
September 2010

Description

Film advertisement created by Y&R, Italy for Pirelli, within the category: Automotive.

Advertising Agency: Y&R, Italy
Executive Creative Director / Copywriter: Vicky Gitto
Art Director: Cristian Comand
Film Production: FilmMaster, Milan
3D: Digital District, Paris
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Highest Rated

silvi's picture

You´re right. Only two changes.

silvi
Activity Score 4172
Copywriter
mghandour73@gmail.com's picture

Evolution is very short!!!!

mghandour73@gma...
Activity Score 620
Marketing Manager at WDD
Blashyrkh's picture

Nice FX. Short and simple.

Blashyrkh
Activity Score 32890
Art Director
quokkies's picture

Nice and simple, strong.

quokkies
Activity Score 251
Leo Burnett Viet Nam
Lila_B's picture

i like it , but development is short ... only 3 evolutions :s

Lila_B
Activity Score 68
ISCAE
sirvan's picture

That's what I thought too. Weird.

It seems like it should either be ONE evolution, or a bunch. But as-is it leaves me feeling like I need to know more about tires to "get" that that middle evolution is.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

keep it short and simple. nice

Guest
jackmancer2017's picture

Lovely animation, pretty simple. I liked it, even though it was short. Would have been better to include a few more.

jackmancer2017
Guest's picture

Forced!
There is no evolution.
Only two changes,

Guest
silvi's picture

You´re right. Only two changes.

silvi
Activity Score 4172
Copywriter
Guest's picture

Is Pirelli a tire or rim's brand?

Guest
akshaysrikar's picture

So if the evolution is complete, Pirelli is not gonna make anymore tyres.... the messages is pretty smudged.... nice visualz thoug..

akshaysrikar
Activity Score 420
India
Guest's picture

if only it's rolling too

Guest
Hiperion's picture

If evolution had taken only two changes the wheel does not exist.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Roger Keynes's picture

Why so anal, H?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

silentdisturbance's picture

Simple idea, great animation.

silentdisturbance
Activity Score 33
Planner at Academy of Art university |

---
silentdisturbance.

Roger Keynes's picture

Kewell.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

Nike!

Guest
Ahmed Bahaa's picture

like it

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

Guest's picture

...Sorry of that ... The agency ask me for a 15 sec wich is veeery short , i was more for 5 or 6 steps with several backgrounds but sometimes we don't have any choice ...
Thomas Marqué , the director
Digital District . Paris .

Guest
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