Circle of life

Agency Network: 
September 2009


Breast cancer unites all women and the same should be true for the fight against it.

Film advertisement created by Grey, Netherlands for Pink Ribbon, within the category: Public Interest, NGO.

Advertising Agency: Grey Amsterdam, The Netherlands
Copywriter / Art Director: Pieter van den Heuvel
Art Director: Ecco Vos
Designer: Phoebe Dawson
Strategy Director: Martijn Benschop
Account team: Silvia Lenberger, Eva Cortenbach
Art Buyer: Anita Hammer
Executive Creative Directors: Colin Lamberton & Seyoan Vela
Photographer: Rankin
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mikeelrapido's picture

Nice and I like the idea.

Activity Score 1929
Copywriter at Evo S.C. |


Prof's picture


Activity Score 1449
Copywriter |

Quite really.

Guest's picture

How many boobs?? :))

sirvan's picture

Not nearly enough :)

Activity Score 29860


"I love some things, and don't love some other things."

Temple's picture

Seems like this ad has been out in slightly different versions from practically every agency in the world. Please, somebody save us from the tit storm.

Activity Score 11341
Creative Director
everartz's picture

i didnt like it

Activity Score 7613
Art Director |

| everartz |

Guest's picture

good one

Guest's picture

but to be fair it communicates what it is supposed to.

john doe's picture

so many boobs... but nonetheless boring.

john doe
Activity Score 1571
Art Director
SandMan69's picture

When did the thumbnail say this was sexually explicit? That's just narrow minded uber P.C thinking. Boobs can be boobs without there being sexual connotation. We are grown ups after all. As for the ad itself, it's a good idea for a good cause. Not earth shatteringly amazing or anything but it's way better than most of the expensive crap we see on a day to day basis. 6/10

Activity Score 3890
Art Director |

Doin' it for the points

ivan's picture

I agree, but many in the christian USA and Muslim world will not agree with you. I though it's important to make sure everybody is aware what he's about to watch.

Activity Score 12
Creative Director at Ads of the World
SandMan69's picture

Why not the posters then that follow directly after? Or all the other boobs on the site in the past? And since when is nudity the same as sexually explicit? Get over yourself mate. You don't edit peoples Homophobic comments but this is where you want to make a stand? Good to know.

Activity Score 3890
Art Director |

Doin' it for the points

Notorious's picture

well, im turned on

Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

Guest's picture

no idea. just titties.

Guest's picture

Why it is'nt showing at the end a breast operated because of the cancer? i think it could be more efficient as an ad.

Guest's picture


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