Totally Weird

Agency Network: 
June 2018


Paris agency Animals launches a short 2D/3D animated film for Pimento and it’s as weird as the drink itself.

Produced with the natural flavours of ginger, tonic and chili pepper, Pimento is an unusual drink that has taken the market by storm since its debut in 2009, selling a million bottles in 2017 alone.

A non-alcoholic drink, Pimento offers the taste of alcohol with its own distinctive kick, and, according to the brand, is the only seriously spicy drink on the market that triggers an explosion of flavours. Consumed as both a stand-alone drink and as a mixer, for its chili taste, Pimento is unique on the ginger drinks market - a concentration of innovation.

In order to celebrate the flavor’s weirdness, the brand turned to Paris agency Animals, which created “Totally Weird”, a 2D/3D animated film. The 100-second long spot portrays a series of events which illustrate the intensity and bizarreness of the brand’s unique ginger flavour. Each scene in the vibrant and light-heated animation is as unexpected as the next, an apt representation of how ‘Totally Weird’ the drink really is.

Film advertisement created by Animals, France for Pimento, within the category: Alcoholic Drinks.

Advertising Agency: Animals, Paris, France
Creative Director / Copywriter: Manoelle van der Vaeren
AD: Pierre Cauret
Producer: Florence Larroque
Production: Redge.TV
Illustrator: Régis Saillard
Sound Producer: SMOOZE
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