2020 hit us hard with a global pandemic and El Salvador was no exception. Restaurants and bars are one of the most economically affected, with up to 25,000 jobs at risk in a few months.
Pilsener, part of the ABInBev family and the number one beer in El Salvador, decided to help in a simple way. Pilsener stopped printing the labels on its bottles to transform that money into aid for bars and restaurants that were in need.
This was something Pilsener had never done before in it's 114 years, and it was done to support more than 1,500 businesses during the second phase of the economic reopening, through the campaign “No labels, only a heart”.
We bottled more than 25 million unlabeled beers and distributed them nationwide. The idea surprised people in supermarkets, neighborhood stores, delivery, convenience stores and of course in bars and restaurants.
Film advertisement created by Ogilvy, El Salvador for Pilsener, within the category: Alcoholic Drinks.
Ceo: Enzo Bianchi
General Manager: Rhina Rank
Executive Creative Director: Sebastian Bullorini
Creative Director: Juan Carlos Sol
Creative Director: Alex González
Account Director: Carlos Alfaro
Head Of Art: Alexander Membreño
Production Company: Garage Films
Executive Producer: Max Chaves
Director: Juan Cáceres
Dp: Italo Audia
Editor: Kevin Pérez
Post Production: Marcos Vásquez
Sound: Denis Funes