You Deserve a Good Poop

Agency Network: 
February 2021


In a consumer study, nearly 40% of adults claimed to have suffered constipation at some point in their lives*. Although a common problem, many don’t treat their symptoms because they feel shame around the topic or associate laxatives with bathroom horror stories. Phillips’ not only believes that life is too short to be spent struggling with these problems, but that going should feel good. The brand’s humorous new campaign, “You Deserve A Good Poop,” flips the fear of treating constipation on its head by romanticizing the feeling of having to go and reframing it as a form of self-care. You deserve to have good digestive health, and you definitely deserve a good poop.

Film advertisement created by BBDO, United States for Phillips', within the categories: Health, Pharmaceutical.

Advertising Agency: Energy BBDO, Chicago, United States of America
Production Company:  CoMPANY Films / Los Angeles
Editorial Company: Optimus One / Chicago
Co-Chief Creative Officer: Josh Gross / Energy BBDO
Co-Chief Creative Officer: Pedro Pérez / Energy BBDO
Executive Creative Director: Susan Treacy / Energy BBDO
Associate Creative Director: Colin O’Toole / Energy BBDO
Associate Creative Director: Hansel Quintela / Energy BBDO
Copywriter: Matt Kane / Energy BBDO
Junior Art Director: Daniel Pujol / Energy BBDO
3D Motion Designer: Jaehyuk Choi / Energy BBDO
Head Of Integrated Production: John Pratt / Energy BBDO
Executive Producer: Jeff Davis / Energy BBDO
Producer: Chris Totzke / Energy BBDO
Business Manager: Gina Stevanovich / Energy BBDO
Talent Manager: Mariellen Golfis / Energy BBDO
Managing Director: Lianne Sinclair / Energy BBDO
Worldwide Client Service Director: Katie Clow / Energy BBDO
Client Service Director: Kevin Bogusz / Energy BBDO
Account Supervisor: Serena Lignel / Energy BBDO
Assistant Account Executive: Jackson Dunn / Energy BBDO
Group Strategy Director: Jason Parker / Energy BBDO
Strategy Director: Elizabeth Brown / Energy BBDO
Strategist: Loie Greenwood / Energy BBDO
Head Of Production: Christien Tuttle / CoMPANY Films
Executive Producer: Richard Goldstein /  CoMPANY Films
Director:  Axel Laubscher /  CoMPANY Films
Dp: Jakob Ihre / CoMPANY Films
Line Producer: Henrik Lagercrantz / CoMPANY Films
Executive Producer: Jon Desir / Optimus One
Senior Post Producer: Joanna Woods / Optimus One
VFX/Finish Lead: Ryan Wood / Optimus One
Colorist: Paul Yacono / A52
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