The Look

Agency Network: 
August 2020


The ad uses historical references and contemporary stories to highlight the bias experienced by Black men in America. The film helps to build empathy, change perspectives, prompt personal introspection, and bring people together for conversation. Produced by Saturday Morning with Anthony Mandler and Malik Sayeed, the film is used as an educational tool at institutions across the country. A discussion guide and background on the inspiration for the film can be found at

Film advertisement created by Saturday Morning, United States for P&G, within the categories: Beauty, Confectionery, Snacks, Industrial, Agriculture.

Advertising Agency: Saturday Morning, USA
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