Agency Network: 
October 2016


Rheumatoid Arthritis is a horrible condition. Sufferers have to deal with hot and painful joints, fatigue, and the fear of their condition getting progressively worse. Climbing out of bed is difficult. Getting dressed can be a scary thought. And leaving the house can be a daunting task. Most days literally feel like a nightmare.

To raise awareness of this debilitating disease, Pfizer and greyhealth Australia have launched a new campaign, which encourages patients to have an open and honest conversation about their condition.

Film advertisement created by GHG, Australia for Pfizer, within the category: Pharmaceutical.

Advertising Agency: greyhealth group, Sydney, Australia
Creative Directors: Cherie Davies, Ben Webster
Art Director: Cherie Davies
Copywriter: Ben Webster
Managing Director: Charles Huntington
Group Account Director: Jess Woodfield
Account Manager: Allie Foster
Post Production: Chimney
Director: Johan Polhem
Producer: Rosie Parker
Director of Photography: Ben Shirley
Production Manager: Olivia Wallace
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kleenex's picture

Special effects were nice, Idea was not.

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