FOR THE DAY AHEAD

Agency Network: 
Published/Aired: 
November 2021

Description

PEUGEOT is launching its full electric commercial vehicle range, with the e-Partner, e-Expert & e-Boxer in January 2022. With this early launch, PEUGEOT becomes one of the first brands to offer a full electric range in the LCV market. To introduce the range PEUGEOT and OPEn have created a lighthearted and refreshing campaign, that reconnects with the SMEs in a relatable and human way.

FOR THE DAY AHEAD celebrates the SMEs and showcases how their vans help them navigate through their work for whatever’s coming ahead - All highlighted and visualised using the relatable logos that many of them have printed on their van.

Film advertisement created by Open, France for Peugeot, within the category: Automotive.

Advertising Agency: OPEn
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