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Alchemy

Agency Network: 
Published/Aired: 
February 2010

Description

The new Peugeot campaign is a spectacular take on the symbols that make it unique: its knack for combining universes, intertwining ideas and blending technologies to craft a new automobile “answer”. This 60-second film is powerful, utterly up-to-the-minute, and ultimately a simple and original creative idea: it is about automobile innovation, engineering and expertise, and about inspiration and Peugeot’s distinctive combination of high standards and emotion. Created by the Parisian agency BETC Euro RSCG, and directed by Michael Gracey (evian Rollerbabies and T- Mobile Dance).

Film advertisement created by Euro RSCG, France for Peugeot, within the category: Automotive.

Advertising Agency: BETC EURO RSCG, France
Creative Directors: Rémi Babinet, Anne Cecile Tauleigne
MD TV Department: Fabrice Brovelli
TV Producer: Solene Frank
Production Company: Partizan Midi Minuit
Director: Michael Gracey
Music: “Tonight” by Yuksek
Editors: All you need songs, Savoir Faire
Producer: Has been, Barclay, Universal
Composer: P.A Busson
Sound Production: BETC Music
Sound Design: Fabrice Brovelli & Christophe Caurret
Post Production Company: Mikros image
SFX Supervisor: Julien Meesters
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Highest Rated

quokkies's picture

The idea is good, but the execution is bad, it's made me thinking about accidents.
Make me scare.....
I think, we can find out another way to express the link story from the first Peugeot product
to the 2010 car.

quokkies
Activity Score 251
Leo Burnett Viet Nam
brandingworthspreading's picture

It transmits the message spectacularily. Amazing production. It refreshes the brand to an exciting level.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

michdec's picture

Cool as shit!

michdec
Activity Score 440
miko1aj's picture

accident crash? No – I don't think so. Flying particles in the air is no breakthrough.

miko1aj
Activity Score 3086
shahidali's picture

rich expensive garbage

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

ivan's picture

When commenting please acknowledge the following guidelines: Be respectful and helpful.

ivan
Creative Director at Ads of the World
shahidali's picture

hi ivan, thanks for your note. i don't think i was being disrespectful or harsh. i found the whole thing to be more of a caricature of color and animation not pertaining to the brand. rich because this particular animation is not anybody's job, its exclusive; and garbage because to me, it doesn't pertain to the brand's elements. i made my comment on synopsis and thats not unusual, i presume. may be i need to read more comments on the site ane be less predujiced:-)

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

ivan's picture

Thanks for the explanation! No worries.

ivan
Creative Director at Ads of the World
Brain-Art's picture

Great production... it works

Brain-Art
Activity Score 1101
Graphic Designer
Gualcor's picture

Boom!

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

quokkies's picture

The idea is good, but the execution is bad, it's made me thinking about accidents.
Make me scare.....
I think, we can find out another way to express the link story from the first Peugeot product
to the 2010 car.

quokkies
Activity Score 251
Leo Burnett Viet Nam
TheKid's picture

Very nice ad. Takes you on a ride and you always want to see what's coming next. Motion & emotion tick

TheKid
Activity Score 184
kagzmainah's picture

love it!
music is great too!

kagzmainah
Activity Score 631
Graphic Designer
alexander_bickov's picture

Fantastic ad

alexander_bickov
Activity Score 3279
Axl's picture

This ad is pretty nice, well executed. It refresh the brand, and i like the link between the past, the present and the futur of Peugeot!
Scuse my english

Axl
Activity Score 266
Paris
Mandark's picture

I LOVE IT!! fun and entertainig. but the entire impression got smashed with that last car. WTH was that??!!

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

alexander_bickov's picture
alexander_bickov
Activity Score 3279
Bea's picture

holy crap thats freakin insane!! My head is permanently dislodged form my body- WOWZA!!
Well done!

Bea
Activity Score 95
Art Director at AAA School Of Advertising
cruzialx's picture

Evolving. Great work

cruzialx
Activity Score 194
Affinity Express Inc.
Viranica's picture

Super cool!

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
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