Partners in pethood - Smoochie & Alamoochie

Campaign
Agency Network: 
Published/Aired: 
February 2015

Description

Film advertisement created by GSD&M, United States for PetSmart, within the category: Retail Services.

Advertising Agency: GSD&M, USA
Group Creative Director / Art Director: Scott Brewer
Group Creative Director / Copywriter: Ryan Carroll
Associate Creative Director / Art Director: Ross Aboud
Associate Creative Director / Copywriter: Kevin Dunleavy
Account Director: Scott Moore
Account Supervisor: Brittany Hammer
Account Manager: Lauren Bradshaw
Director of Production: Jack Epsteen
Agency Producer: Monique Veillette
Associate Agency Producer: Adrian Weist
Production Company: GO
Director: Christopher Guest
Managing Director: Gary Rose
Executive Producers: Adam Bloom, Catherine Finkenstaedt
Producer: Mark Hyatt
DP: Kristian Kachikis
Editorial: Mackenzie Cutler
Editor: Gavin Cutler
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Highest Rated

damnson's picture

Someone please hate on these commercials instead of me, because I don't want to waste any words on them. Oh, I just did.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

This was a full waste.

kleenex
Activity Score 57873
Web Designer/Developer
Admaster 13's picture

no.

Admaster 13
Activity Score 50
Kalinn's picture

I really enjoy the overall idea that Petsmart is using in these videos. I am looking into being a first time dog owner and I know now that a lot of people are calling pets "fur babies" lately. I like Petsmart's approach in that they're kind of playing with the idea of actual "fur babies" in that animals are seen as more than just an animal. This commercial especially appeals to me because instead of just going out and buying a dog I have been doing tons of online research about what is best for certain types of dogs, how much things are, and some other dog related stuff. Sometimes people could feel like they're acting a bit crazy for wanting the best for their dog and I think Petsmart does a really good job in joking around with that idea by exaggerating it a bit. However the video was incredibly long and it wasn't great enough that I wanted to watch the entire thing, the only reason I watched the entire thing was because I have to write about in the comments. I think it either needs to be more funny so that people will want to watch it or short and to the point.

Kalinn
Activity Score 24
damnson's picture

Someone please hate on these commercials instead of me, because I don't want to waste any words on them. Oh, I just did.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

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