Petrol Pumps

Published/Aired: 
December 2007

Description

Creative Directors. Stephan Ganser, Peter Kaim, Nico Juenger

Advertising Agency: Publicis, Frankfurt, Germany
Advertised brand: Renault Megane
Advert title: Petrol Pumps
Art Director: Nico Juenger
Copywriter: Konstantinos Manikas
Director: Daniel Benmayor
Agency Producer: Klaus Flemmer, Martina Riese
Post Production: El Ranchito
Music: RGM Studios/Raul Geisler
Production: Five Three Double Ninety Film
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Highest Rated

misterpanda's picture

very gooooood! u deserves a 10

misterpanda
Activity Score 280
Art Director at BBDO
mmackinven's picture
mmackinven
Activity Score 1602
Art Director at Freelance |

www.mackphotography.co.nz

adaddiction's picture

really cool

adaddiction
Activity Score 38
Fridgerator's picture

Great! Its nice to see a new way of describing fuel efficiency.

Fridgerator
Activity Score 456
OCAD - 2nd Year Advertising |

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The concept is only as good as the execution.

iT-iS-i's picture

Doesn't make much sense though, what are those petrol pumps trying to do to the car? Fuel the car? If so its stupid coz' the car clearly has enough fuel to go by already... Sure the car out runs them proving that the car is fuel efficient but that's nullified by the fact that... What the hell are those pumps trying to get at?

Who turned the world upside down?

iT-iS-i
Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

mmackinven's picture

Umm, it makes perfect sense....

The petrol pumps don't want to become obsolete, so they do anything they can to stay in business.

http://mmackinven.blogspot.com/

mmackinven
Activity Score 1602
Art Director at Freelance |

www.mackphotography.co.nz

iT-iS-i's picture

Are those pumps possibly trying to draw gas from the car? Coz' that's the only thing that would make sense...

Who turned the world upside down?

iT-iS-i
Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

eddy's picture

wow cool

eddy
Activity Score 2
Art Director B.E. International/Riyadh
Signe_S's picture

That´s cool. And a bit scary actually. Great job!

Signe_S
Activity Score 353
Art Director at My own company
Pauflies's picture

I think it's funny, instead of the purpose of the pumps...
The animations it's good, and the way they have caracterized the pumps it's brilliant.
Great work!
http://pauflies.blogspot.com/

Pauflies
Activity Score 205
Art Director at Art director / Road Publicity, Barcelona |

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

.22's picture

Well executed... Hope the agency has not inspired by the Bajaj Discoverer DTSi TVC...

Check out...
http://ishare.rediff.com/filevideo.php?id=41666

It’s a small world flocks... ;)

.22
Activity Score 2
Bangalore
chriscoast's picture

The Bajaj Discoverer is way better. The renault one is just ok. But I think hey stole it.

chriscoast
Activity Score 75
Art Director |

**!BULLSEYE!**

petek's picture

Oh, yes! And the Bajaj Discoverer ad will probably win the next Grand Prix Lion at the Cannes Festival, too.

petek
Activity Score 1894
Creative Director
but_why's picture

Ha. This ad is quality.

but_why
Activity Score 278
Watford
iT-iS-i's picture

"Win the next Grand Prix Lion at Cannes" you must be kidding me right? I'll be surprised if it picks anything up... It's just as futile the one above...

Who turned the world upside down?

iT-iS-i
Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

petek's picture

"Win the Grand Prix at Cannes" was ment ironically (sorry, if that was not clear enough)

petek
Activity Score 1894
Creative Director
misterpanda's picture

very gooooood! u deserves a 10

misterpanda
Activity Score 280
Art Director at BBDO
Tripioso's picture

Brilliant. Pumps are villains that seek to make you spend big money on gas, with this car, you beat them, because you can outrun them without fueling again.

Tripioso
Activity Score 442
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Sharp's picture

i love the screaming at the end. brilliant.

Sharp
Activity Score 216
Art Director
art_director's picture

oh. yes ! a good idea . I love this .

art_director
Activity Score 13
Art Director |

.: artist :.

halfstring's picture

Sound effects rock.

halfstring
Activity Score 288
Graphic Designer
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