Petrol Pumps
Description
Creative Directors. Stephan Ganser, Peter Kaim, Nico Juenger
Advertised brand: Renault Megane
Advert title: Petrol Pumps
Art Director: Nico Juenger
Copywriter: Konstantinos Manikas
Director: Daniel Benmayor
Agency Producer: Klaus Flemmer, Martina Riese
Post Production: El Ranchito
Music: RGM Studios/Raul Geisler
Production: Five Three Double Ninety Film
Great! Its nice to see a new way of describing fuel efficiency.
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The concept is only as good as the execution.
Doesn't make much sense though, what are those petrol pumps trying to do to the car? Fuel the car? If so its stupid coz' the car clearly has enough fuel to go by already... Sure the car out runs them proving that the car is fuel efficient but that's nullified by the fact that... What the hell are those pumps trying to get at?
Who turned the world upside down?
:: Put your ears against the ground so i can walk over what you heard::
Umm, it makes perfect sense....
The petrol pumps don't want to become obsolete, so they do anything they can to stay in business.
Are those pumps possibly trying to draw gas from the car? Coz' that's the only thing that would make sense...
Who turned the world upside down?
:: Put your ears against the ground so i can walk over what you heard::
That´s cool. And a bit scary actually. Great job!
I think it's funny, instead of the purpose of the pumps...
The animations it's good, and the way they have caracterized the pumps it's brilliant.
Great work!
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Well executed... Hope the agency has not inspired by the Bajaj Discoverer DTSi TVC...
Check out...
http://ishare.rediff.com/filevideo.php?id=41666
It’s a small world flocks... ;)
The Bajaj Discoverer is way better. The renault one is just ok. But I think hey stole it.
**!BULLSEYE!**
Oh, yes! And the Bajaj Discoverer ad will probably win the next Grand Prix Lion at the Cannes Festival, too.
"Win the next Grand Prix Lion at Cannes" you must be kidding me right? I'll be surprised if it picks anything up... It's just as futile the one above...
Who turned the world upside down?
:: Put your ears against the ground so i can walk over what you heard::
"Win the Grand Prix at Cannes" was ment ironically (sorry, if that was not clear enough)
Brilliant. Pumps are villains that seek to make you spend big money on gas, with this car, you beat them, because you can outrun them without fueling again.
Life's a Trip. Enjoy the Ride!
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