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Canadian baby seal slaughter, Explore elsewhere

Published/Aired: 
July 2010

Description

Just in time for Canada Day, PETA will be running its new "Explore Elsewhere" ad featuring a rendition of Canada's national anthem "O Canada" playing over footage of baby seals as they are clubbed to death. The ad will run on Google and several travel blogs this week to let potential tourists researching Canadian summer vacations know that the Canadian government still sponsors the annual seal slaughter, which just concluded in Newfoundland. World leaders as diverse as Barack Obama, Vladimir Putin, and His Holiness The Dalai Lama have spoken out against the controversial massacre.

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Highest Rated

Guest's picture

Canada is not anymore on my "Countries to visit list", so the ad works just fine. Shocking or not.

Guest
pez's picture

You fu@#ed up my day with this... motherf@#ers those who kill these animals like this....

pez
Activity Score 1804
Creative Director
Guest's picture

wow.thats shocking...
i wish for some changing position for anyone on that ad

Guest
Pombooie's picture

Brilliant ad. Brilliant awareness. Agree with the above on both statements. If ever there was a time to stop a barbaric practice this is it. I simply cannot believe that this still goes on. Shame on all those involved in such a vile and heinous industry. Canada should ban it immediately!

Pombooie
Activity Score 407
dsklan's picture

this is no good ad, if you do an ad against dead penalty it would be in bad taste to show real people beiing executed...
as well as Human dignity is inviolable, so is the dignity of the seals...
and there are much more effective ways than just showing cruelty

dsklan
Activity Score 1926
Art Director at homeshop
JopyCunior's picture

i don't agree.
metaphors are good for useless stuff to sell, which is 90% of our work.
accidents, violence, abuse have to pictured as they are to stop them: by producing empathy.
it's just a documentary, it's shocking. nothing amazing, i agree, but the point is "to shock". in this terms, it works.
gotta go check the website :)

JopyCunior
Activity Score 223
Copywriter
Guest's picture

Idiocy like yours should be banned immediately. If you are ignorant about the subject, shut up. Put a few provocative images together in a montage and that's a brilliant ad? Your standards are way too low buddy.

Guest
LeroyChristian's picture

wtf is this

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Gjeli's picture

Well, why are more ads for the animal rights and not for the human rights? Is this propaganda?

Gjeli
Activity Score 105
Art Director
Guest's picture

People have the right to make choices and know the difference between right and wrong, a seal does not. No animal says to itself "If I do this then that will happen" or "How I act will influence my behavior and will lead to..." Also, it is possible that one that senselessly kills is more than likely to participate in this barbaric event the following year and the year after that. Then maybe they'll get tired of clubbing seals and take their frustrations out on those around them.

The people who participate in this obviously have a mental disorder. Maybe they should stage the beating and death of someone that they love and maybe they will have a change of heart. I feel nauseous just trying to understand the subhumans that participate in this.

Powerful ad!

Guest
Guest's picture

Makes me really really really angry.

Guest
Ramezani's picture

puuuuh...

Ramezani
Activity Score 315
Art Director at Art Director
Guest's picture

people are so stupid. It is a necessary evil and done in the most humane way possible.

Guest
Shawali's picture

Very shocking indeed.

Thing is, I don't know anything about seal hunting. For what purpose? Are the seals close to extinction? I hate to see these cute little things being butchered as much as the next man . But i find this ad utterly dishonest. Just showing ogrish images, with no context, no explanation.

But hey, what do you expect from PETA, who are stupid enough to come up with nonsensical concepts such as "animal rights".

PETA is to the liberals, what the creationists and neo-cons are to the conservatives. Just some more American crazies.

There is no such thing as "animal rights", but humans do have duties toward them.

And they're the only thing that makes me troll... Dang, I don't like them! =)

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Guest's picture

You've just dumbed down yoursefd again.
So many ignorant comments it's absurd that you're actually still alive.
Please go to the doc and check your head.

Guest
thedesignaddict's picture

Seal hunting is barbaric. It would nice if there was some insight about what the dead seals are used for. Regardless, this ad certainly won't help the seal hunters gain sympathy, so I guess the agency's job is done.

Sheep, pigs and cows are lovely creatures too. I'm sure putting together a 60 second film about they are killed would be equally abhorrent. Are we holding our selves to a double standard? Makes me wonder.

thedesignaddict
Activity Score 5403
Art Director at Freelance
i have a question's picture

F**k. I can't see it more than 5 secs. Its pathatic. Motherfu**ers.

i have a question
Activity Score 73
Netsurf Network
Guest's picture

I'm not educated on the seal hunt but I am a believer in cause and effect.

Are seals overpopulated?

Would seals destroy other related ecosystems if not left in check?

Of course an extremist could argue that humanity is not left in check but the reality is we usually need to come to some conclusion about how to deal with situations like this because no other organism can (at least not naturally).

The seal hunt is something worth researching for sure. PETA uses propaganda just as any other extreme organization and to follow them blindly is to follow bias.

Guest
Guest's picture

F#CK the ad agency who did this. Don't you use my national anthem for your own purposes. I care about all animals, but don't muddy the issue by bringing national shame into it. Hey, Peta, why not do an ad showing a baby being aborted and play Joy To The World. It would be just as fecking pointless. Oh wait, you don't give a sh1t about people. Morons.

Guest
Guest's picture

I agree, why must they bring in the national anthem? It's not like the whole country is in support of seal hunting, I for one have never been aware of this until I've visiting this site. I think its pretty low to just take one's pride and glory and dirty it by showing such abhorrent videos. This ad was not done in good taste though I guess the main objective of this ad was to shock its audience, that objective was met.

Guest
Guest's picture

Whoever thought it was a good idea to use my national anthem should be dragged out onto a piece of ice and clubbed.

Guest
Guest's picture

Whoever thought it was a good idea to use my national anthem should be dragged out onto a piece of ice and clubbed.

Guest
Guest's picture

What agency did this? Was it done in house?

Guest
Guest's picture

Why did they cut part of the anthem out? Oh, and also PETA kills animals themselves. They're insane.

Guest
maladjusted82's picture

Where is the P.E.T.A. where you need it?
And I mean the Proffesionals for the Ethical Treatment of Advertising...

This is propaghanda at its best.
So, "If you travel to canada... your hands are soaked in blood!"??? too much.

I don't support violence in any way, not even when is trying to sell awareness.

maladjusted82
Activity Score 6
Copywriter at Vistacom |

So, the life I have made may seem wrong to you, but who asked you anyway? It's my life to ruin, my own wreck.
Alma Matters - Morrissey

Guest's picture

speechless.

Guest
Guest's picture

Canada is not anymore on my "Countries to visit list", so the ad works just fine. Shocking or not.

Guest
Guest's picture

way of life ... get over it

Guest
Guest's picture

Check out this video PETA made: http://meat.org

Guest
Nguyen Thanh Hai's picture

Oh my GOD

Nguyen Thanh Hai
Activity Score 105
Graphic Designer at Golden Communication Group
suheru's picture

it's shocking because it's real... not lying like some advertising agencys

suheru
Activity Score 54
Graphic Designer
alexander_bickov's picture

this is true

alexander_bickov
Activity Score 3279
Guest's picture

PETA's reality based film rightfully does its job in the first few seconds itself i.e ignite anger, instantly. The message is clear - STOP SEAL HUNTING. I don't think a soft / creative approach to this would achieve the objective! After all you've got to be really PISSED & DISGUSTED to then sign up for PETA's campaign against this mass slaughter of innocent seals who quietly lie down awaiting their turn to get butchered. And moving a 'lil away from advertising I suggest PETA get themselves guns. And use them to shoot the bal*s off these hunters one by one. I'd love to support a campaign like that!!!

Guest
Guest's picture

Pro/Con viewpoints of this spot here:
http://www.appliedartsmag.com/blog/?p=2347#more-2347

Guest
Guest's picture

Oh My God...this is teribble.....this is...i have not words.. to describe....Why God allow all of these...why not kill those people that kills and tortured...?

Guest
Guest's picture

Ouch. Couldn't watch past the first blow. It is an act that needs to be stopped just like I stopped watching.

Guest
hero china's picture

太残忍了~~~~~~~~

hero china
Activity Score 99
Art Director at beijing lintas
supertav08's picture

jeeeesus christ!!
SAD!! :( wanna cry or something,
cant tell if this is a good ad, but shure move something inside of the people

someone kill that bastards

supertav08
Activity Score 204
tbwa/guatemala
Guest's picture

THIS AD IS VERY HARD TO BE SEEN WHAT IS WRONG WITH YOU PPL (WHO ID THE AD) I could not continue that they F!@CK my day too

Guest
Guest's picture

Que malditos como pueden hacer esto, ojala y tuviera en frente alguno de estos cabrones!!!
Es una pena que siga pasando esto a esos pobres animalitos que no tiene nada que hacer, ni como defenderse.

Guest
Guest's picture

SHOCKING. But more shocking is the dehumanized nature of "homo sapiens".

Guest
AssassinX's picture

I don't know how I went through this video.
Just want to cry at the end of it.

AssassinX
Activity Score 1329
Guest's picture

It just seems to me that these people, seal hunters, whalers, dolphin hunters etc only understand violence. Maybe it really is time to kill some of them.

Guest
Guest's picture

They should do something similar, like play the Star Spangled Banner/God Save the Queen and show US and Brit soldiers clubbing Iraqis. I'm against cruelty to animals but I think slandering the national anthem of a country is akin to burning flags. Extremely bad taste. Another strike for Peta in the minds of lots of people.

Guest
Guest's picture

The lowest form of making a point. All emotion, no reason.

Guest
gioborde's picture

Reason is overrated. In these situations people don´t react to reason.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Guest's picture

oohhhh...horrible.

Guest
Guest's picture

This is not a good ad, it's just a shocker. Should I stop visiting the USA because they still have the death penalty or that they illegally hold people in Guantanamo bay. Should I not visit China because they have the death penalty and eat dogs and cats in some parts of the country. Should I avoid going to France or Japan because they like horse meat. Seals are an abundant source , actually they have depleted certain fish stocks, that most people eat! Yes the method is probably not great, but the reasons are justifiable. Now compare that with the death penalty , is that justifiable? Don't be hippocrats Please.

Guest
Guest's picture

"reasons are justifiable"
...
Wow... please shoot yourself. No need for more retards on this earth.

Guest
Guest's picture

PETA is about preventing "cruelty" and barbaric treatment to animals; they're not about not killing animals, killing animals for food and other purposes is fine but it must be done humanely and not like how they do it in the video.

As regards the advertising, it's more of a miniature documentary than an ad and it doesn't really explain why the seals are being slaughtered, but irrespective of the reasons it is barbaric and cruel and must be curtailed.

Guest
Guest's picture

Well, you did show your concern for the slaughter of the seal ... how about several other animals, which are slaughtered for food ... like halal chicken, beef, sheep for that matter?

Guest
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