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PET Vader vs Luke Sneaker

Agency Network: 
Published/Aired: 
January 2010

Description

The first time this spot appeared on TV it was shown during the break of the movie "The Empire Strikes Back".

Film advertisement created by Leo Burnett, Switzerland for PET Recycling, within the category: Industrial, Agriculture.

Caption

Sneakers are made from recycled plastic bottles.

Advertising Agency: Spillmann/Felser/Leo Burnett Zürich, Switzerland
Creative Directors: Patrick Suter, Martin Spillmann
Art Director: Reto Clement
Animation: Swamp-Trickfilmstudios
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morse's picture

Perfect! Love it

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kurtberengeiger's picture

adidas Originals Star Wars

kurtberengeiger
Activity Score 7330
Copywriter
jackmancer2017's picture

Yes exactly my thought too. But it's not in corporation with Adidas is it?

jackmancer2017
WillyLatasa's picture

GREAT AD!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

NomadDCLXVI's picture

This is cool. And the payoff is right on spot.
Very cool and effective finding.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

michdec's picture

Hilarious!

michdec
Activity Score 440
bubblestheclownfish's picture

Nice to have fun with a message/product :-)

Amateur/edgy enough to hit the target - let youth know that recycling bottles leads to something - nice work.

bubblestheclownfish
Activity Score 614
Creative Director
Viranica's picture

novel :)

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
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