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Throwback

Agency Network: 
Published/Aired: 
May 2009

Description

Creative Directors: Brett Craig, Joe Shands

Film advertisement created by TBWA, United States for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Worldwide Chief Creative Officer: Lee Clow
Executive Creative Director: Rob Schwartz
Art Director: Jamin Duncan
Copywriter: John Witting
Head of Production: Richard O'Neill
Executive Producer: Anh-Thu Le
Producer: Jane Krull
Group Account Director: Erica Hoholick
Account Director: David Dreyer
Account Supervisor: Ellie Mooney
Account Executive: Maura Menapace
Business Affairs: Ken Rongey
Animation / VFX Company: Radium
Design Director: Tuesday McGowan
Editor: Alan Chimenti
Lead Artist/VFX
Supervisor: Aladino Debert
Art Director: Hatem Ben Abdallah
Motion Graphics: Andrew Hoeveler, Brandon Hirzel
Executive Producer: Jeff Blodgett
Producer: Linda Jackson
Audio Post Production: Margarita Mix Santa Monica
Sound Design
Mix: Nathan Dubin
General Manager: Michele Millard
Producer: Whitney Warren
Song: EMI
Music Supervision: Mophonics

Music Editorial: Amber Music
TV Talent: Kevin Michael Richardson @ CESD
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Highest Rated

Guest's picture

I haven't tried the new Pepsi yet, but I love the commercial. I was wondering who sings the jingle. It sounds so much like the gospel group from the '50s and '60s, The Barrett Sister. Great jingle! Great images! Kudos!

Guest
Guest's picture

Back to 1960 with PEPSI ?

Guest
ivan's picture

Looks like a special edition retro pack with retro advertising.

ivan
Creative Director at Ads of the World
Guest's picture

Looks like Coca-Cola... Except it says Pepsi.
The font is really similar!
I still wanna try it...

Guest
ivan's picture

Ouch, that must have hurt.

ivan
Creative Director at Ads of the World
Singularity's picture

Hmm.... like the style of the commercial, but questioning the idea of naming a product "throwback". Is "throwback" a tasty word? For that matter, is "throwback" a positive word?

To go even a step further, didn't Pepsi just spend a fortune introducing everyone to their new logo??? What's the point of doing that then introducing a throwback logo into the mix?

- Jeff

-----------------------------
President, Singularity Design
www.SingularityDesign.com
Twitter.com/SingularityDsgn
Is your brand getting the attention it deserves?

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture

Except they introduced that logo in the 1940. Are you really the president of a design company? how do you not know the history of your own profession?

Guest
Guest's picture

Jezz, it´s hard to believe people can be so rude with no reason at all: http://lbtoronto.typepad.com/lbto/2008/10/pepsi-re-brand.html Please, check it and learn. Get informed and then, speak if you have something interesting to say...

Guest
Guest's picture

It is throwback, because the original pepsi used sugar, not this high fructose corn syrup crap that is in all US pop today. Since this "new" Pepsi is using sugar like back in the day, throwback is a perfect name. And, this is nothing like Coke. Coke is still only using High fructose corn syrup (for now). I think it's about time we get flavorfull drinks without high fructose corn syrup and artificial sweeteners...

Guest
ADebutant's picture

Oh boy AOTW, you shore is lookin' purty nowadays!

ADebutant
Activity Score 266
Guest's picture

Looks like Coke! it's rubbish!

Guest
Guest's picture

a tribute to honda's hate something ad.

Guest
Guest's picture

....70's advertising must die.

Guest
Guest's picture

That's been Pepsi's logo since they started. think before you speak...

Guest
Guest's picture
Guest
Wordnerd's picture

wow - natural sugar?!

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

im so bored of this style. its been done, redone, overdone. its just not original anymore.

Guest
Guest's picture

I haven't tried the new Pepsi yet, but I love the commercial. I was wondering who sings the jingle. It sounds so much like the gospel group from the '50s and '60s, The Barrett Sister. Great jingle! Great images! Kudos!

Guest
LucasPS's picture

Its equal to nothing... its just an ad, nothing new, no concept, no idea...
Just saying the brief, whit image and music

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture

As a HFCS hater I applaud this, but I question the wisdom of advertising 'natural sugar' as better than HFCS- the implication that regular Pepsi is an inferior compromise designed more for the bottom line that health or taste will stick in people's minds long after this limited edition Pepsi has disappeared- a perception reinforced by the fact that it is true.

Guest
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