Pass

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Editor: Andrea MacArthur

Visual Effects: Method

Re-Mix Studio Engineer: Jason Wormer
Sound Design

Film advertisement created by TBWA, United States for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\CHIAT\DAY, USA
Worldwide Chief Creative Officer: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Directors: Brett Craig, Joe Shands
Art Director: Xanthe Hohalek
Copywriters: Melissa Pipeling, Michelle Lewis
Head of Production: Richard O’Neill
Executive Producer / Agency Producer: Anh-Thu Le
Associate Producer: Chris Capretto
Account Management: David Dreyer, Romy Flint
Production Company: MJZ
Director: Dante Ariola
Director of Photography: Matthew Libatique
Line Producer: Natalie Hill
Editorial: Peepshow
Assistant Editor: Healy Snow
Executive Producer: Helen Hughes

Producer: Scott Boyajan

Creative Director: Alex Frisch
VFX
Set Supervisor: Gil Baron

CG Supervisor: Andy Boyd

Lead Compositors: Claus Hansen, Alex Frisch

Compositor: Noah Caddis
Music: The Who “My Generation”
Re-Mix Music Producer: T-Bone Burnett
Re-Mix Musical Arranger: Darrell Leonard
Sound Designer: Brian Emrich
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Mixing Facility: Play
Mixer: John Bolen
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Highest Rated

Guest's picture

hope I die before I get old and sell my song to madison ave.

Guest
Guest's picture

the rebranding doesn't suit my taste..but hey, i don't think drink pepsi anyway..xD
refreshing but lacks definition.

Guest
Guest's picture

should had the balls to do this camiagn before Obama wins the elections.

Guest
hard_core's picture

I agree with a guest comment. First time ever but hey. I don't believe that Pepsi can own "History" the way Coke does. I think they can own the 80s and up but trying to show it being the choice of those generations in the 30's through 70s is kind of a stretch. Pepsi stay with what you are good at. "The choice of this generation" because is if you were the choice of those generations then you not for "Change". I love the Art Direction. The editing. And the use of media. Especially down here in Miami. The new font represents Art Deco very well.

Hard_Core

hard_core
Activity Score 146
Art Director
Guest's picture

might wanna look back into the aesthetic of art deco in the past?
the new font scream, "i'm the new hip minimal aka less is more typeface" wanna be.

Guest
Guest's picture

might wanna look back into the aesthetic of art deco in the past?
the new font scream, "i'm the new hip minimal aka less is more typeface" wanna be.

Guest
Guest's picture

Just saw the ad yesterday. I think it's brilliant. Hard economic times, a war that we are going to be "ending" a revolution of sorts with a black president. And Pepsi has been there through it all. How many brands have been there for us consumers through thick and thin? What it's lacking in one sense, it's reassuring the masses that everything will be A OK.

Guest
Guest's picture

como un minuto de 5 millones de dolares puede aburrirte tanto!!!!!

Guest
Guest's picture

I like it.. I like everything about it.. I just dont see pepsi in it..

Guest
Guest's picture

what a waste of money.

Guest
Guest's picture

...and of a great song.

Guest
Guest's picture

It looks like a BBDO spot.
I thought they fired BBDO?

Guest
Guest's picture

coke can do this. pepsi can't. this spot sux.

Guest
Guest's picture

The Obama symbol (or icons that resemble it) = overused already and the guy hasn't even served a day yet. Question: what would happen if the team who put this together actually had to come up with a concept and couldn't just throw money at an execution? I'd love to see it.

Guest
Guest's picture

i like it. a lot. go pepsi.

Guest
MINAKA MORI's picture

I like, altough it has been done before it made me smile, not great but effective
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Don't try to stand out of the crowd; avoid crowds altoghether.

MINAKA MORI
Activity Score 90
Advertising |

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Don't try to stand out of the crowd; avoid crowds altoghether.

Guest's picture

Bravo. It's about time Pepsi did something right.

Guest
Guest's picture

1. This is Coke Turf
2. Becuz Im a coke fan this puts me off Pepsi even more
3. Stop ripping this whole 'change+obama-mania' thing to bits - its already losing its appeal.
4. I like the new design and the line tho...

Guest
Davosk's picture

The new can is cool. The spot is too. Shut up you coke wingers.

Davosk
Activity Score 4811
Art Director
Guest's picture

wtf is that about a brand that has been there us, come on!! We work in advertising you know?

Guest
Guest's picture

hey but the can its pretty cool, after all that mumbo jumbo.

Guest
Guest's picture

What Pepsi commercial, t t t t talking 'bout my generation

Guest
Guest's picture

And when we get to 2000s, what generational event is Pepsi showing us? Art direction is well done but there's no payoff

Guest
Crave's picture

Always Coca-cola

Crave
Activity Score 95
Euro RSCG
Guest's picture

Isnt that just another spin off from the hovis bread campaign...??

Guest
Guest's picture

this is a coca cola commercial

Guest
Guest's picture

zzzzzzzzzz

Guest
Guest's picture

hope I die before I get old and sell my song to madison ave.

Guest
Guest's picture

hope I die before I get old and sell my song to madison ave.

Guest
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