I'm good

Agency Network: 
February 2009

Also From This Campaign 4


Lead CG - John Leonti

Film advertisement created by TBWA, United States for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Global Director of Media Arts: Lee Clow
Executive Creative Director: Rob Schwartz
Creative Director: Brett Craig
Creative Director: Joe Shands
Art Director: Susan Alinsangan
Copywriter: Ron Schlessinger
Director of Broadcast: Richard O’Neill
Executive Producer: Anh-thu Le
Senior Producer: David Hoogenakker
Asst. Producer: Doris Chen
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Laura Drabkin
Broadcast Traffic Supervisor: Saeyoung Kim
Group Account Director: Erica Hoholick
Account Director: David Dreyer
Management Supervisor: Romy Flint
Account Executive: Maura Menepace
Production: Epoch Films
Director: Matt Aselton
Executive Producer: Charlie Cocuzza
Producer: Marc Marrie
Director of Photography: Tami Reiker
Editorial: Venice Beach Editorial
Editor: Dan Bootzin
Additional Editing: William Sacdalan
Producer: Hunter Conner
Assistant Editor: Daniel Reitzenstein
Executive Producer: Hunter Conner
Online / VFX: The Mill
Executive Producer: Ben Hampshire
Producer: Asher Edwards
VFX Set Supervisor / Lead Flame: Giles Cheetham
Flame: Ross Goldstein
Mix: Play Studios
Executive Producer: Sara Hartman
Mixer: John Bolen
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Guest's picture


Axxl's picture

Hmm, nice but kind of done by Fox Sports. The more hockey you watch, the tougher you get: http://de.youtube.com/watch?v=S-HI266aCuE

Activity Score 208
Art Director at Jung von Matt, Hamburg
sneakyhands's picture

it's a fun super bowl ad, but the whole 'first diet soda for men' positioning just feels fake and forced.

Activity Score 1857
Guest's picture

fox fox fox did it

Guest's picture

AH AH Super!

Guest's picture

this one is good, the others suck

NatalieM's picture

Haha. Yeah, they really hit the male target here. I wonder what will happen to sales.

Activity Score 1685
Topolewski |


LisAD's picture

HA HA right up my slapstick alley!

Activity Score 446
Art Director |

"the art director says: whatever I say"

panda won's picture

funny one

panda won
Activity Score 12
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