Halftime touches down

Agency Network: 
February 2015


Film advertisement created by Mekanism, United States for Pepsi, within the category: Non-Alcoholic Drinks.

Advertising Agency: Mekanism, USA
Executive Creative Director Director: Tommy Means
CEO / President: Jason Harris
Associate Creative Director: Joe Beutel
Copywriter: Ryan Paulson
Head of Production: Kati Haberstock
Production Company: Framestore
Director: Ben West
Executive Producer​s​: John Duffin, James Razzall
Producer: Skot Bright
VFX Producer: James Alexander
VFX Supervisor: Chris Eckardt
DP: John Schwartzman
Propmaster: Bella Serrell
Lead Flame: Alex Thomas
Editorial Company: Whitehouse Post
Producer: Evan Cunningham
Editor: Lucas Spaulding
Executive Producer: Joni Williamson
Original Score: Travis & Maude
Executive Producer: Kala Sherman
Creative Director: David Wittman
Audio Mix: Eleven Sound
Executive Producer: Suzanne Hollingshead
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Pete R.'s picture

I don't get the message. Pepsi steals people's soda to bring it to the game?

Pete R.
Activity Score 3374
kleenex's picture

Well that did air right before the half time show.

Activity Score 57557
Web Designer/Developer
damnson's picture

Very '90s.

Activity Score 11375
Copywriter |

An axe murderer of ads.

Setinho's picture


Activity Score 300
General Manager
amains's picture

Like we've learned in class and the readings brands have changed over time, by the appearance of the logo and how they are displayed. Here it's obvious that the Pepsi logo has had its time through evolution. You can also see this through the different products that Pepsi has released through the years. Viewing ads in class and in the movie most contained spoken words; in this ad there are no words, just a hidden message. What I’ve learned from the movie is just to be simple because it works, this ad is complicated, and not everyone is receiving the message. I just question, what is happening to the simple nature of advertisements? At least with the brand logo the viewer is able to recognize the message.

Activity Score 18
Liviu's picture

from my point of view it is an intro not an ad

Activity Score 4377
vermanshul's picture

This ad has to have more to it else it does not convey any thing. Seems incomplete

Activity Score 70
Client Servicing
halaby87's picture

What happened now

Activity Score 10446
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