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Joyride Baja

Agency Network: 
Published/Aired: 
June 2016

Description

Pennzoil and Jeep take on the blistering heat and extreme conditions of the Mexican desert to showcase Pennzoil performance. The driving is 100 percent real, with precision driver Rhys Millen (The Fast and the Furious) raising engine temperatures above 200 degrees Fahrenheit to prove Pennzoil’s heat protection.

Film advertisement created by JWT, United States for Pennzoil, within the category: Industrial, Agriculture.

Advertising Agency: JWT, Atlanta, USA
Executive Creative Director: Jeremy Jones
Group Creative Director: Dustin Tamilio
Associate Creative Directors: Derek Kirkman, Troy Leyenaar, Daniel Prado
Account Director: Erin McGivney
Producer: Daryll Merchant
Production Company: Lemonade Films
Director: Ozan Biron
Producer: Trevor Cawood
Executive Producer: Ted Herman
Production Supervisor: Philip Fyfe
DP: Macgregor
Editorial: Cycle Media
Editor: Matthew Griffiths
Visual Effects: The Embassy
VFX Supervisor: David Casey
Sound Design: Source Sound Inc.
Sound Supervisor / Mixer: Charles Deenen
Sound Recordists: John Fasal, Travis Pratert, Charles Deenen
Sound Designers: Csaba Wagner
Sound Editing: Braden Parkes
Original Music: Generdyn Music
Composer: Joshua Crispin
Colorist: Dave Hussey, Company 3
Service Company: Tonic Films
Exec Producer: Susie Neill
Producer: Victor Albarran
Content Production Team: Grain & Glass
Director: Michael Nielsen
Editor: Dan Luce
Producer: Joey Fisher
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halaby87's picture

Ok

halaby87
Activity Score 10388
znrpl's picture

It seems to me more an advertising for Jeep than for Pennzoil. Maybe a graphic showing the extreme heat (ex. a thermometer) would help to get the point of showing motor oil performances.

znrpl
Activity Score 132
Other
kleenex's picture

Correct,

kleenex
Activity Score 53885
Web Designer/Developer
Dzsoi's picture

Product demonstration. How exciting.

Dzsoi
Activity Score 8559
Copywriter at Brightly
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