Penningtons was inspired by the story of Akira Armstrong, founder of the plus-size dance company Pretty BIG Movement and professional dancer, who has suffered discrimination because of her size.
Film advertisement created by Lg2, Canada for Penningtons, within the category: Retail Services.
Creative Director: François Sauvé
Creatives: Marie-Eve Leclerc-Dion, Valérie Wells, Jonathan Lavoie
Strategic Planning: Anne-Marie Leclair, Sabrina Côté
Account Services: Martine Grégoire, Frédérique Perron-Thomas
Agency Producer: Julie Lorazo
Director: Catherine Therrien
DOP: Alexandre Lampron
Editor: Philippe Gariépy