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Agency Network: 
Published/Aired: 
December 2012

Description

The campaign l demonstrates in a simple and straightforward way how someone’s life can be destroyed when the person uses crack.

Film advertisement created by Talent, Brazil for Partnership Against Drugs, within the category: Public Interest, NGO.

Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Alexandre Nego Lee, Rodrigo Bombana
Art Director: Bruno Trad
Copywriter: Lígia Mendes
Agency Producer: Maria Hermínia Weinstock, Nathalia Oliveira
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certaintly's picture

dont understand why they decided to use google image search results to get their message across

certaintly
Activity Score 3988
kleenex's picture

I agree. The concept is poor.

kleenex
Activity Score 58797
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