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Worst Harlem Shake Ever

Agency Network: 
Published/Aired: 
March 2013

Description

The Harlem Shake became a global Internet hype in no-time. Millions participated. They danced the Harlem Shake like they lost control of their body for a moment. There’s no message behind it, it’s just plain fun to watch. But we do have a clear message: Parkinson’s patients lose control over their bodies, forever. There’s no acting in this film. De main character, a Parkinson’s patient (and the chairman of the foundation), is shown shaking out of control as a result of lack of his medication. Shaking. Fun for some… Daily struggle for others.

Film advertisement created by Saatchi & Saatchi, Netherlands for Parkinson Vereniging, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi, Amsterdam, The Netherlands
Creative Directors: Maarten Dobbelaar, Rick Coolegem
Art Directors: Maarten Dobbelaar, Tim ten Dam
Copywriters: Rick Coolegem, Jan Bosch
Camera: Bycen Molenaar
Production: DPPLR
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Highest Rated

kleenex's picture

Solid ad.

kleenex
Activity Score 58721
Web Designer/Developer
kleenex's picture

Solid ad.

kleenex
Activity Score 58721
Web Designer/Developer
morse's picture

Huh, that hits hard.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Liviu's picture

very sad... but good to send the message

Liviu
Activity Score 4401
Johnny on the spot's picture

Guts

Johnny on the spot
Activity Score 52
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