Ray Grassi Sledge Hockey

Campaign
Agency Network: 
Published/Aired: 
February 2010

Description

Film advertisement created by BBDO, Canada for Paralympic Games, within the category: Recreation, Leisure.

Advertising Agency: BBDO Toronto, Canada
Creative directors: Peter Ignazi, Carlos Moreno
Copywriter: Greg Buri
Art director: Julie Nikolic
Agency Producer: Christie Gawenda
Production House: OPC Toronto
Executive Producer: Harland Weiss
Director: Woods + Low
DP: James Gardner
Editorial: Posterboy Edit
Editor: Mark Paiva
Account Management: Katie Bardyn
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dreadboy's picture

Got the shivers on this one. Definitely made the point. Bravo!

dreadboy
Activity Score 411
Photographer |

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i can't even spell my name without 'ad'

alexander_bickov's picture

Strong

alexander_bickov
Activity Score 3281
xcreativity's picture

really really good.. bravo

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Phil Lestino's picture

Not so much surprise element in this one but still good

Phil Lestino
Activity Score 1682
silvi's picture

Copy is very inspirational. I love this campaign and i respect Greg Buri, the copywriter. Congratulations!

silvi
Activity Score 4170
Copywriter
brandingworthspreading's picture

It is very strong. It is a very complicated brief to fulfill, yet they did a great job.

brandingworthsp...
Activity Score 646
Copywriter at brandingworthspreading.com |

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mannuwahal's picture

Kudos to the spirit of this man. May God bless him with even more strength. But, honestly, the only striking thing to me was the punch line, nothing else.

mannuwahal
Activity Score 29
University of Arizona
Direstion's picture

great strategy - take my hat off

Direstion
Activity Score 115
Planner at PZL advertising agency
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