“If you have a Panasonic, you won’t talk to yourself”. Ogilvy’s Brazil’s first campaign to Panasonic is a reference to a common but weird behavior of our daily lives: talking to unresponsive things at home. Well, if you have a Panasonic it may not be that weird anymore, since it has Ok Google voice control.
Film advertisement created by Ogilvy, Brazil for Panasonic, within the category: Electronics, Technology.
CCO: Félix del Valle
ECD: Daniel Schiavon
ACD: Breno Rodrigues
Copywriters: Lucas D. Negreiros, Fillipe Abreu
Art Directors: Pedro de Gouveia, Vitor Prado
Junior Art Director: Miller Farias
Account Managers: Valentina Ursini, Amanda Moutinho, Fabio Valle, Amanda Psciotta, Thalita Cipriano
Producers: Tânia Garcia, Vanila Pereira, Tatiane Ramos
Strategists: Daniel Tomazo, Isa Prado, Gabriel Boru, Luciana Garcia
Media: Thiago Ferraz, Paloma Braga, Rafaela Morselli, Tamires Cruz, Gleice Pecorario
Audio: Comando S
Directors: Coutinho&Batti / Vetor Zero