Celebratory Burnout

Agency Network: 
February 2015


Film advertisement created by Sigma, United States for Panasonic, within the category: Electronics, Technology.

Advertising Agency: Sigma Group, USA
Creative Directors: Nikolay Nikolov, Tim Stapleton
Agency Producer: Alyson Watson
Senior Account Executive: Kelly Mastrojohn
Production Company: Wondersmith
Directors: Mortimer Jones
Director of Photography: Adam Stone
Executive Producer: Joe Murray
Editor: Chris Walldorf
Post Creative Director: Thom Blackburn
VFX Lead: Byron Nash
Final Color: Color Collective NY
Colorist: Alex Bickel
Music Composers: Chris Walldorf, Patrick Boyd
Log in to post comments

Highest Rated

asahikk's picture

lets get wet, Apple!

Activity Score 235
Graphic Designer
damnson's picture


Activity Score 11375
Copywriter |

An axe murderer of ads.

kleenex's picture


Activity Score 57557
Web Designer/Developer
halaby87's picture


Activity Score 10446
Other at Health Communications Egypt |


seandscollins1993's picture

In this ad by Panasonic, I believe there are two main themes. The first is that if you buy one of these new laptops, you will be a winner. They include Jeff Gordon, who is a profound winner in NASCAR, in the advert and show him with the new technology. Having this legendary figure connected to this brand shows that if you purchase this product you could, one day, be like Jeff Gordon. At the end of the ad he holds the laptop up like it were a trophy, which shows that its an honor to own one of these Toughbooks.
The second theme of the ad would be the durability and quality of the “Toughbook 54”. Throughout the commercial individuals can be seen throwing the laptop around, spraying it with champagne and jumping around with the laptop. This is unusual, as most laptop advertisements are more guided to speed and reliability of the equipment. However Panasonic have added a new twist buy creating this sturdy yet reliable laptop.

Activity Score 31

Sean Collins

asahikk's picture

lets get wet, Apple!

Activity Score 235
Graphic Designer
Featured Content

Latest Collections