Celebratory Burnout

Agency Network: 
Published/Aired: 
February 2015

Description

Film advertisement created by Sigma, United States for Panasonic, within the category: Electronics, Technology.

Advertising Agency: Sigma Group, USA
Creative Directors: Nikolay Nikolov, Tim Stapleton
Agency Producer: Alyson Watson
Senior Account Executive: Kelly Mastrojohn
Production Company: Wondersmith
Directors: Mortimer Jones
Director of Photography: Adam Stone
Executive Producer: Joe Murray
Editor: Chris Walldorf
Post Creative Director: Thom Blackburn
VFX Lead: Byron Nash
Final Color: Color Collective NY
Colorist: Alex Bickel
Music Composers: Chris Walldorf, Patrick Boyd
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Highest Rated

asahikk's picture

lets get wet, Apple!

asahikk
Activity Score 237
Graphic Designer
damnson's picture

Eh...

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

eeehhhh...

kleenex
Activity Score 58791
Web Designer/Developer
halaby87's picture

Nope

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

seandscollins1993's picture

In this ad by Panasonic, I believe there are two main themes. The first is that if you buy one of these new laptops, you will be a winner. They include Jeff Gordon, who is a profound winner in NASCAR, in the advert and show him with the new technology. Having this legendary figure connected to this brand shows that if you purchase this product you could, one day, be like Jeff Gordon. At the end of the ad he holds the laptop up like it were a trophy, which shows that its an honor to own one of these Toughbooks.
The second theme of the ad would be the durability and quality of the “Toughbook 54”. Throughout the commercial individuals can be seen throwing the laptop around, spraying it with champagne and jumping around with the laptop. This is unusual, as most laptop advertisements are more guided to speed and reliability of the equipment. However Panasonic have added a new twist buy creating this sturdy yet reliable laptop.

seandscollins1993
Activity Score 31

Sean Collins

asahikk's picture

lets get wet, Apple!

asahikk
Activity Score 237
Graphic Designer
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