Love, Sleep and Play
Description
Pampers is launching its first new campaign in a decade with a film made entirely from YouTube clips. The user generated videos, capturing ‘real’ babies special moments have been edited together to launch Pampers new Love, Sleep & Play brand campaign. Created by the global P&G team at Saatchi & Saatchi, the multi-media marketing campaign is set to launch across several key markets in Western Europe this Summer and will feature the inspiring and emotive 'Love, Sleep & Play' video, which brings to life Pampers’ philosophy for bringing up babies. The film captures genuine baby moments reinforcing Pampers’ belief that there are many ways to raise a baby, none of which are right or wrong, but fundamentally all babies need for their happy, healthy development is Love, Sleep & Play.
Film advertisement created by Saatchi & Saatchi, United Kingdom for Pampers, within the category: House, Garden.
Executive Creative Director: Rob Burleigh
Art Director: Hector Dudding
Copywriter: Oliver Quinn
Producer: Sarah Corfield
Regional Business Director: Neill Robb
Account Director: Alexandra Lauff
you can never fail with babies.
it wouldve been nice if they worked on a more specific insight.
The babies are always adorable, but I see nothing gets in my mind with this ad.