Driving awareness to its new product: Preemie Protection nappies, it is a nappy made especially for premature babies, weighing as little as 500g, and is three sizes smaller than a regular newborn nappy. Not available for consumer purchase, Pampers aim is to supply free preemie nappies to every premature baby in the UK through a donation of 3 million nappies to hospitals over the next year. They have partnered with UK charity, Bliss, to help get the nappies to the babies that need them by initially partnering with a limited number of hospitals across the country, before rolling out nationwide to all UK hospitals from summer 2017.
Film advertisement created by Saatchi & Saatchi, United Kingdom for Pampers, within the category: House, Garden.
Planner: Clement Fiorda
Account Handlers: Carla Govindji-Thorne, Andrea Kenerly, Sarah Kehoe, Henrietta Kerr
Agency Producers: Anne O’Neill, Lara Baxter
Media Buying: Starcom
Media Planners: Jake Woodley, James Filkin, Karolina Orgal, Sam McGroder, Maria Ugrozova
Production Company: Moxie Pictures
Director: Luke Franklin
DOP: Eoin McLouglin
Producer: Sue Caldwell
Editor: David Webb / Final Cut
Post-Production: The Mill
Colourist: Jim Bracher / The Mill
Audio Post Production Engineer: Alex Bingham / Final Cut