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Published/Aired: 
October 2008
Advertising Agency: Goodby Silverstein & Partners, USA
Creative Director: Jamie Barrett
Copywriters: Jamie Barrett, Craig Mangan, Rafi Kugler
Producer / Editor of news footage: Timothy Plain
Production Company: Biscuit Filmworks USA
Director: Clay Weiner
Sr. Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Lisa Stockdale
Editorial Company: Spotwelders
Editor: Brad Waskewich
Executive Producer: David Glean
Visual Effects: A52
Executive Producer: Ron Cosentino
VFX Supervisor: Patrick Murphy
Compositors: Joe Chiechi, Mark Heiliger, Shahana Kahn, Erin Bosworth
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LeeHarvey's picture

Swwwwwwwwweeeeeeeeet!

LeeHarvey
Activity Score 3045
Creative Director
Guest commenter's picture

You could take anyone's words out of context and place them in different scenarios if you wanted to make them look bad. It's a cheap shot really, and quite unfair.

I'm a pretty left-leaning guy, but this just makes me feel sympathy for Palin. If this were actually approved by the Obama campaign (as opposed to an attempt by an agency to scoop up some ill-deserved awards) it would put me off supporting him. It's nothing but empty propaganda.

Guest commenter
Jet Propulsion Lab's picture

Couldn't agree more with you there!
This video significantly brought down the amount of respect I had for this agency for all these years. Quite sad they had to resort to this tactic to make a simple point.
I'm more troubled by the fact that this was approved by Jeff and Rich as it went out the door than by anything else...

VERY disturbing and juvenile stuff.

Jet Propulsion Lab
Activity Score 10679
Copywriter
gmint7's picture

:::J:::

agree..

propaganda is badd..

propelll

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

alagoon's picture

Definitely agree

alagoon
Guest commenter's picture

Also, in case people haven't noticed, that's a lookalike actress playing her. That's not actually Sarah Palin.

Guest commenter
Guest commenter's picture

i don't look videos on this site anymore. it's some kinda problem with them, they are too slow, don't start to play...

Guest commenter
Guest commenter's picture

I agree about the Flash player videos on this site. They take forever to load. But only on this site, for some reason. The Quicktime videos worked much better.

Guest commenter
Guest commenter's picture

This is not a ad...it's "propaganda"!!!!

Guest commenter
kurtberengeiger's picture

Populist propaganda at that.

kurtberengeiger
Activity Score 7330
Copywriter
sloppy4's picture

i'm not sure her idiocy needed to be dressed up in a half-baked, hurriedly cg'ed, poorly lip synced video.

i think it's stronger coming from the source.

sloppy4
Activity Score 1492
Guest commenter's picture

That totally does not look like Sarah Palin. Lame.

Guest commenter
A.G. Pennypacker's picture

Yeah, the video looks rather "Forest Gump" but the message gets through nonetheless.

On a political note, I find it hard to believe that anyone who truly leans left would have a problem with this spot. This is hardly a cheap shot. It simply reinforces the obvious. Considering what the backwards-thinking right wants to do to this country (and the world), and the vicious never-ending lies they've spread during this campaign, I in NO WAY feel sorry for Sarah Palin and her ilk. This spot was created with her own words! Their wounds are all self-inflicted. Hopefully the world will get to breathe a collective sigh of relief come Wednesday morning.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Dale's picture

"It simply reinforces the obvious."

Politics aside, this is a site that should be focusing on advertising. Oh well, at least that comment made me laugh.

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

usualspot's picture

The video is predictable and doesn't accomplish much.

usualspot
Activity Score 154
financial services |

thought from the usualspot

Dale's picture

This video is rubbish and accomplishes nothing. Why didn't they just use the actual footage? People going for Obama will pat themselves on the back and those going for McCain will point out the obvious phoniness. Those who are undecided will wonder why they used an actress rather than the actual candidate and think perhaps this is a load of bollocks. Back to the drawing board.

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

kiwi111's picture

What's the problem with videos on this site, it's taking ages to load :(

kiwi111
Guest commenter's picture

Several dozen (!!!) people produced this pile of crap. They had way to much time to waste. Though, I guess they were paid well... It's called "creative whore house"...
And, BTW, why this kind of video is here? Completely unrelated to the the subject of the site.

Guest commenter
Guest's picture

you guys just talking crap here.....that woman is obviuosly not capabla of beeing a vice president and thanks god she didnt make it, only some real dumbs could have voted for such a crap!!! this site is the best, videos are fast , you better check your connectivity or your provider lol

Guest
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