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Slump

Campaign
Agency Network: 
Published/Aired: 
August 2019

Description

A new campaign from mcgarrybowen Chicago and The Kraft Heinz Company for P3 Portable Protein Packs. The new creative campaign is built out of a real-life truth: no matter where your day takes you or what your job looks like, there comes a time, usually around 3PM, when you need some energy to keep going.

With P3 Portable Protein Packs, you can combat that dreary, drowsy, or just plain slumpy feeling with The More Interesting Way To Get Your Protein. P3 is packed with a savory and crunchy variety of meat, cheese, nuts and up to 13 grams of protein to keep you going strong for your daily hustle.

The campaign consists of a :15 TV spot called “Slump” that comedically dramatizes the 3PM Slump and shows how P3 can combat it, with other supporting campaign elements carrying on this theme. The 3PM Slump campaign will primarily run on TV over the summer, with online videos and social running in support.

Film advertisement created by mcgarrybowen, United States for P3, within the category: Food.

Advertising Agency: mcgarrybowen, Chicago, USA
Chief Creative Officer: Kurt Fries
Group Creative Directors: Todd Brusnigham, Doug Behm
Sr Copywriter: Matt Frierdich
Sr Art Director: Katelyn Berg
Executive Producer: Mark Olson
Senior Producer: Sarah Tomick
Music Licensing Supervisor: Brandy Ricker, Kate Kubaryk
Director, Talent Services: Jamika Logan
Director of Business Affairs: Joann Baker
Business Manager: Alica Townsend
Executive Director, Strategy: Shawna Ross
Strategy Director: Alejandra Rubio
Strategist: Corthay Schock
Group Managing Director: Tom Smith
Account Managing Director: Ellen Cohen
Account Executive: Muriel Neary
Production Company: harvest films
Director: Baker Smith
Executive Producer: Bonnie Goldfarb
Head of Production: Niko Whelan
Producer: Jane Thomson
Post Production: Cutters Studios
Editor: Grant Gustafson
Post Producer: Natalie Stone
Color Artist: Ron Sudul / Nice Shoes
Audio Engineer: John Binder / Another Country
Voice Over: Stewart Cummings
Talent: Jason McKinnon, Elinet Louicius, Richard Meen, Alisha Davidson, Caitlin McCarthy, Damon Begg, Glenn Love, Tijana Popovic, Ron Wear, Selina Loum, Daylin Willis, Mark Chavez, Jared Davis
Music: Audio Network & Andrew Knox Productions
Media Agency: Starcom
Head of Marketing, Oscar Mayer: Jess Vultaggio
Director of Marketing: Zach Meyers
Sr Associate Brand Manager: Ann Wasko
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