For the advertising campaign it was necessary to find a well-known, famous person whose personality and background would fit in well with the brand’s character and could even emphasise it. Ozon is friendly, professional, stylish and with a good sense of humour. A good fit was found in Dmitry Malikov and the team realized — it's possible to create a very effective collaboration with him. It was written around 50 different scripts that ended up creating a multi-verse: a world of Dmitry Malikov as a person and Dmitry Malikov as his public image. This world had both real and imaginary family members; both real problems and exaggerated ones (e.g. aliens kidnapping Dmitry and his cat Sonya) — but whether real or imaginary, these problems could all be solved with the help of Ozon.
Film advertisement created by Hungry Boys, Russia for Ozon, within the category: Retail Services.
Production: Hype Production
Animation Production: Tushite Svet
Visual Communication Agency: Feel Factory
Chief Creative Officer: Vlad Sitnikov
Creative Director: Artem Filimonov
Creative Art Director: Alyona Morozova
Copywriter: Dmitriy Losev
Art Director: Wanslez Quaresma
Senior Video Producer: Natalia Kasumovich
Video Producer: Olga Nikolich
Senior Account Manager: Daria Mansurova
Director: Bernie Roux
Director Of Photography: Vladislav Opelyants