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Give a $%@#

Agency Network: 
Published/Aired: 
November 2009

Description

Tool of North America Director Harry Cocciolo just completed work on a hilariously irreverent spot promoting Oxfam America via 15 Ideas Chicago.

The :30 features a prim woman, who begins the spot seated on a beautiful living room sofa with her daughter, expressing her earnest shock upon having discovered that she could fight hunger and poverty simply by "giving a $%@#." She ventures out into the community, encouraging dignified and shocked passersby to join her in giving a $%@# as she picks up her dry cleaning, pushes a child on a swing, and rides through a residential neighborhood in an ice cream truck.

Film advertisement created by 15 Ideas, United States for Oxfam, within the category: Public Interest, NGO.

Advertising Agency: 15 Ideas, Chicago, USA
Copywriter: Kevin Lynch
Art Director: Diana Morison
Producer: Liz Zorek
Prod Company: Tool of North America
Director: Harry Cocciolo
DP: Tami Reiker
EP(s): Brian Latt, Jennifer Siegel, Dustin Callif
Line Producer: Lauren Bayer
Production Design: Joaquin Grey
Editorial: The Whitehouse, LA
Editor: Kevin Zimmerman
Producer: Justin Kumpata
Shoot Location: Los Angeles, CA
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Highest Rated

PERP's picture

Is this 4 real? Are U serious?

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

sirvan's picture

Oh good god

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

picopalqlea's picture

Niet!!

picopalqlea
Activity Score 999
Prof's picture

bwahaha wtf :D

Prof
Activity Score 1449
Copywriter |

Quite really.

frcxshw's picture

Funny!

frcxshw
Activity Score 87
USA
munirgee's picture

:D

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Szychowski's picture

Hmmm... well, I could give a s****t. But I will not.

Szychowski
Activity Score 89
Art Director at Warsaw, Poland |

http://www.szychowski.info

Brain-Art's picture

Big WTF

Brain-Art
Activity Score 1101
Graphic Designer
sweejin's picture

Umm.. no.

sweejin
Activity Score 7256
Temple's picture

Now, I know what too clever by half really means i suppose.

Temple
Activity Score 11341
Creative Director
PERP's picture

Is this 4 real? Are U serious?

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

gmint7's picture

holy $%@#

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

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