Out With the Old

December 2007
Advertising Agency: Mother, New York
Creative Director(s): Paul Malmstrom, Linus Karlsson
Art Director: Rob Baird
Copywriter: Allon Tatarka
Agency Producer: Letitia Jacobs
Director: The Snorri Brothers
Production Company: Smuggler
Executive Producer(s): Patrick Milling Smith, Brian Carmody
Line Producer: Jeff Miller
VFX: rhinofx
VFX Supervisor: Vico Sharabani
Lead Flame Artist: Jim Rider
Flame Artist(s): Julie Mai, Udi Edni, Ricky Weissman
VFX Producer: Karen Bianca Bisignano
Editor: Avi Oron
Editorial Company: Bikini Editorial
Editorial Producer: Gina Pagano
Telecine: The Mill
Musical Artist: Jennifer Terran
Song: Que Sera Sera
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Pacific Blue's picture


Pacific Blue
Activity Score 335
Art Director |

/// The clock is laughing in my face ///

super calibara's picture

Dike it very much

super calibara
Activity Score 176
Ho Chi Minh City
RM's picture

yeah but they'll be smashing that as soon as the next one comes out, I think this makes people who have bought the DEll that pre-dates this one feel like shit, maybe it would've been better if all the previous models were in a museum and even the new one was... DELL always ahead of it's time I dunno! but very nicely shot, a great example of how in this instance the execution out-weighed the idea

Activity Score 419
deacon -54-'s picture

Or a complete lack thereof an idea.

deacon -54-
Activity Score 34
Ogilvy & Mather KL |

*i normally don't get it.*

天边的白鹭's picture


Activity Score 80
Hell + Heaven
elnietodeNicho's picture

amazing!!! i love it!

Activity Score 361
Copywriter at euro rscg beker
j2mango's picture

made me remember the "suiside" by 意识形态

Activity Score 534
Checho's picture

Nice... pretty cool but not that beautiful as a mac.

Activity Score 321
Signe_S's picture

It´s beautiful. But I don´t like the message. Specially not these days where everything is green and environmental. The "Use and throw away"-thought is uncharming, and lacks interest for the surroundings. Like it better when they send old computers to third world countries - NOT crash them.

Activity Score 357
Art Director at My own company
andrej dwin's picture

where did you find the "use and throw away" thought in the ad?
I think it's about moving on. upgrading from very, very old PCs to something more contemporary (i.e. something more mac-like).
maybe this would be better if it came 5 years ago or so, but still, at least they are trying.

*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells

Advertising Pawn's picture

Great choice of music. Superb photography. Made me think of Nokia 6265i's ad: http://www.dailymotion.com/relevance/search/Nokia+6265i/video/x10kl9_n...


Advertising Pawn
Activity Score 419
Other |


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adrianapr's picture

very interesting to see and very well produced and done, the music is great, etc, but... weak, really weak concept.
and i mean weak.

Activity Score 1254
elgrecones's picture

needs tons of work to get near apple's design...

realy realy good excution, but i agree with *me myself and irene*: realy weak in concept...

Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
teenie's picture

"Dell - now PC is almost as beautiful as Mac!"

Err... pretty, but pointless. You want beautiful and efficient? Get a Mac. No matter how you try to package it, a souped up Ford ain't never gonna be a Mercedes-Benz.

Activity Score 1894
saidukaringa's picture

the ad is realy beautiful.. but not the mechine!
Great work on animations and editing

Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

bolatureborn's picture


Activity Score 18
gmint7's picture


so niceee
gonna go buy this pc...

and mac.. urh..
im a pc guy!!

Activity Score 2675
Art Director at ad grad @ S Francisco |


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