Launched in 2013, OUIGO (pronounced we-go) a low-cost, high-speed train service in France, has already brought in 13 million bargain-hunting passengers. After broadening its routes extensively over the last few years, OUIGO, which is run by national rail carrier SNCF, is adding on 5 new destinations, bringing the total to 19, and offering tickets as low as 10€ for adults and 5€ for children. The 300 km/h trains afford friends and family the ability to escape for a weekend, the perfect opportunity to spend time together and discover the country. Since winning the account in November 2016, Rosapark has been working with OUIGO to redefine the territory for the brand which espouses values of conviviality, cheer, and dynamism.
To depict how easy OUIGO makes travel and to demonstrate its contagious positivity, the agency came up an analogy, likening the brand and its offers to the world of pinball. Pinball, the game which transcends generations and in which, for only a few euros, you can experience a unique colorful adventure.
Film advertisement created by Rosapark, France for Ouigo, within the category: Transport.
Co-founder: Jean-Patrick Chiquiar
Co-founders / Chief Creative Officers: Jean-Francois Sacco, Gilles Fitchberg
Art Director: Cerise Leclerc
Copywriter: Louise Mussot
Account Director: Delphine Drutel
Account Managers: Lucile Wissocq, Thibaut Thureau
Head of Amplification: Mickael Mougenot
TV Production: Yael Eligoulachvili
Film / Print Production: Niko Picto / Studio 3D
Agent / Producer: Watch Out Agency
Game Production: Merci Michel