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Chick

Campaign
Agency Network: 
Published/Aired: 
April 2013

Also From This Campaign 3

Description

Film advertisement created by Heimat, Germany for OTTO, within the category: Retail Services.

Advertising Agency: Heimat Berlin, Germany
Production Company: Wanda Hamburg
Directors: Leila de Blinkk, Damien de Blinkk
Executive Producer: Mandy Kothe
Editorial Co: Cut + Run
Editor: Ben Campbell
Music: Sizzer
Soundmix: The Wave / The Shack
Online: Harvest Digital Agriculture
Grading: MPC London
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Highest Rated

efereyes's picture

the idea it's clear, the woman's love clothes no matter if something is happening in their environment... So, when u said that this ads don't have an idea... please check all the others fashion advertising and then comment.

efereyes
Activity Score 260
Art Director at Proximity |

efereyes.

efereyes's picture

very nice

efereyes
Activity Score 260
Art Director at Proximity |

efereyes.

kleenex's picture

you have got to be kidding me.

kleenex
Activity Score 58793
Web Designer/Developer
CommandZ's picture

Clearly Efereyes works for Heimat. Another typical fashion category ad w no discernible idea.
On a positive note it was well lensed.

CommandZ
Activity Score 2515
Creative Director
efereyes's picture

the idea it's clear, the woman's love clothes no matter if something is happening in their environment... So, when u said that this ads don't have an idea... please check all the others fashion advertising and then comment.

efereyes
Activity Score 260
Art Director at Proximity |

efereyes.

Temple's picture

I think you 're missing the point. This one is a rare insight "inexplicable things don't matter because of product X". I like it.

Temple
Activity Score 11341
Creative Director
MattValenzuela's picture

I understand it that way, so I like it too

MattValenzuela
Activity Score 224
Art Director at BBDO Chile
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