Action Ollie

Agency Network: 
December 2017


What do you do when OtterBox, the #1-selling case for Smartphones and tablets, asks for a holiday-themed video? You make a spoof 1980’s toy commercial, of course. We took OtterBox’s man-sized corporate mascot, Ollie—a cute, cuddly, if maniacally overprotective critter—and turned him into a small but mighty toy action figure named “Action Ollie.” Reminiscent of ‘80’s icons like G.I. Joe and He-Man, the “Action Ollie” holiday video is a cheesy special effects-laden, rockin’ hair metal-tastic homage to classic Saturday morning kids’ toy commercials. Even our legal disclaimer copy is a parody. All to remind viewers that OtterBox cases, like Action Ollie himself, are “unapologetically overprotective” and make a great holiday gift. That is if Action Ollie dolls actually existed. Which they don’t. But whatever. Oh, and we also squeezed in a celebrity cameo: football legend, Peyton Manning. Because why not. There were no rules in the ‘80’s!

Film advertisement created by CP+B, United States for OtterBox, within the category: Electronics, Technology.

Advertising Agency: CP+B, Boulder, USA
VP / Chief Creative Officer: Ralph Watson
EVP / Executive Creative Director: Tony Calcao
Creative Directors: Jason Pierce, Mark St. Amant
Associate Creative Directors: Ryan Contillo, Donny Brunner
VP / Director of Content Production, Boulder: Sloan Schroeder
Integrated Producer: Alina Moeller
Junior Integrated Producer: Shelby Hawkinson
Production Company: Bob Industries / LA
Director: Brigg Bloomquist
DoP: Pablo Berron
Producer: Ray Duffy
Production Supervisor: Dana Eudaily
Production Designer: David Michael Max
Executive Producers: TK Knowles, John O'Grady
Editorial Company: PLUS Productions / Boulder
Editor: Kevin Zimmerman
Assistant Editors: Bryce Harvey, B Stover
Editorial Executive Producer: Lennon Barnica
Post Production Company: Method Studios
Executive Producer:Cara Lehr
Producers: Crystal Rossman, Julia Paskert
Lead Flame Artist: Aidan Thomas
Support Flame Artists: Louis Schachte, Emily Irvine, Jason Frank, Pat Hunsberger
Animator: Wayland Vida
Mix / Sound Design Company: Lime Studios / Santa Monica
Audio Engineer: Matt Miller
Mix Assistant: Lisa Mermelstein
Mix Executive Producer: Susie Boyajan
Mix Associate Producer: Kayla Phunngglan
Music Company: Massive Music / Los Angeles
Music Company EP: Kiki McDaniel
Music Company Creative Directors: Tim Adams
Telecine Company: Company 3
Colorist: Stefan Sonnenfeld
Senior Producer: Katie Andrews
VP / Managing Director: Devin Reiter
Group Account Director: Rob Hofferman
Management Supervisor: Claire Marquess
Content Supervisor: Michelle Robertson
Content Manager: Ashley Huehnerfuss
Chief Strategy Officer: Eric Zuncic
Senior Strategist: Nicole Hering
Senior Business Affairs: Lisa Gilles
Traffic Manager: Zach Granowitz
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