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Agency Network: 
Published/Aired: 
February 2015

Description

Film advertisement created by Humanaut, United States for Organic Valley, within the category: Non-Alcoholic Drinks.

Advertising Agency: Humanaut, USA
Creative Advisor: Alex Bogusky
Creative Director: David Littlejohn
Associate Creative Director: Mike Cessario
Copywriters: David Littlejohn, Mike Cessario
Art Directors: Stephanie Gelabert, Sean Davis
Production Company: Fancy Rhino
Director: Daniel Jacobs
Producer: Katie Nelson
Director of Photography: Annie Huntington
Editor: Tyler Beasley
Production Designer: Chad Harris
Music Company: Skypunch Studios
Composer: Carl Cadwell
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Highest Rated

JoseB's picture

To me this ad actually is exceptional for several reasons.

1. Organic Valley showed some balls targeting guys who drink half the world's light beer.
2. Great concept / USP. Without seeming douchy, and despite being new and unfamiliar to the market, they took a legit shot at all their competitors. Everyone kind of knows that protein shakes aren't super healthy. Bros see them as a necessary evil. But hey now there's a healthier alternative!
3. Great timing. The health craze is taking off in America, and it's totally warranted. Good timing for a product like this in my opinion.
4. Funny makes memorable / shareable.

Heck, if the price is right, I may pick one of these up, bro.

JoseB
Activity Score 20
Copywriter
elmarianchi's picture

too long

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

sacrilegend's picture

Hilarious. Strategically brilliant, too.

sacrilegend
Activity Score 3394
Copywriter
kleenex's picture

YES!! WE must save them!!!

kleenex
Activity Score 58657
Web Designer/Developer
damnson's picture

Hahahahahaha, now that's funny.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

bradyoil1's picture

Funny.

bradyoil1
Activity Score 4
JoseB's picture

To me this ad actually is exceptional for several reasons.

1. Organic Valley showed some balls targeting guys who drink half the world's light beer.
2. Great concept / USP. Without seeming douchy, and despite being new and unfamiliar to the market, they took a legit shot at all their competitors. Everyone kind of knows that protein shakes aren't super healthy. Bros see them as a necessary evil. But hey now there's a healthier alternative!
3. Great timing. The health craze is taking off in America, and it's totally warranted. Good timing for a product like this in my opinion.
4. Funny makes memorable / shareable.

Heck, if the price is right, I may pick one of these up, bro.

JoseB
Activity Score 20
Copywriter
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