Gheelish Any Dish

Agency Network: 
August 2018


The cheeky ads leverage YouTube cooking influencers to demonstrate how easy it is to substitute Ghee for other oils. Any time the chef uses the word oil or butter, it is abruptly sensored with a loud, bleep-like “gheeeeee!” A spokeswoman explains, “And that’s how you use Ghee, silly!”

Film advertisement created by Humanaut, United States for Organic Valley, within the category: Food.

Advertising Agency: Humanaut, Chattanooga, USA
Chief Creative Director: David Littlejohn
Chief Strategist: Andrew Clark
Director of Content: Dan Jacobs
Account Director: Elizabeth Cates
Creative Director: Andy Pearson
Copywriters: Andy Pearson, Liza Behles
Designers: Carrie Warren, Coleson Amon
Senior Integrated Producer: Tommy Wilson
Production Company: Humanaut Productions
Director: Dan Jacobs
Producer: Tommy Wilson
Associate Producer: Fritsl Butler
Director of Photography: John Matysiak
Art Director: Carrie Warren
Editor: Steven Wilson
Color: Matt Hadley
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